smarthome pitch global engineering leadership program ie-business school

Antonio Mansilla - Ed Fernandez – Javier Garcia

@amansillalaguia @efernandez @jgmartinez13

SMART HOME SUPERMARKETAUTOMATING YOUR WORLD

THE NEED

300 €

HOW EASY IT IS

DEMO

BUT CONSUMERS SAY:

It is expensiveIt is for Geeks

I do not know what´s available? – Who sell it?

What´s best?

THE NEED-PROBLEM

• Home Automation Solutions have not reached

general public,

• due to high price and, more importantly, complexity and

need of technicians to install.

• Disperse and fragmented offer of home

automation applications and devices

THE OPPORTUNITY

• Provide consumers with the best single point of

discovery and delivery for Home Automation

1,5 Billion homes * 33% internet access = 500 million homes

And make it easy

SOLUTION

• HOME AUTOMATION SUPERMARKET

• Applications

• Devices

• Professional services

The APP “Home Automation” STORE

MAKING THE LINK

HomeEye

SOLUTION

Web Portal

App Store

Suppliers

Installers

Application Examples

Performance ratings

Forums

Recomendations

Knowledge base

SOURCES OF INCOME – PHASE 1

Fee on apps (PRO version)

% on device sales

Fee on Professional services (Installations)

Advertising

SOURCES OF INCOME PHASE 2

Software sales (API fees for 3rd parties)

Hardware sales (inhouse innovative

device/sensors development)

Advanced advertising (offline contextual target

ads)

FORECAST

Year 1 Year 2 Year 3 Year 4 Year 5

# of Customers 200K 2Mn 10Mn 30Mn 50Mn

# of Employees 4 15 25 40 40

Sales $50K $500K $1Mn $3Mn $5Mn

Expenses $175K $550K $950K $2,6Mn $3,5Mn

Profits -$125K -$50K +$50K +$400K +$1,5Mn

TEAM

• Antonio Mansilla. COO Kellogg/Airbus. Consumer markets &

distribution. Expert in HW robotics. 17 yrs experience.

• Ed Fernandez. VP&MD BlackBerry/Nokia. Expert in

mobility, smartphones & mobile internet. 17 yrs experience.

• Javier Garcia, CFO Endemol (TV production company), 15 yrs of International Experience

• Jorge del Casar. Developer expert – HTML5.

• Carlos Longarela. Developer. Content publisher. BlackBerryplatform & webworks expert.

• Adolfo Albaladejo. Telecomm engineer. R&D chief at Universidad Politecnica de Alicante.