smart ux - giles colborne, cxpartners

Smart Experience Design @gilescolborne

2001 dot com crash

2007 iPhone

2016 AI?

Deepcontext

Anticipation& agents

Naturallanguage

Sensoryinput

APPLE

Stuff that the user wants

goes here.

Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.

Would you like to add a Zone 1-5 Travelcard for £5.80?

Yes plz

That comes to £78.20 including booking fee. Want to go ahead?

Trainline BookingMenu My tickets

OK

Here is exactly what you need

right now

Richard Hooker

Machine learning is not magic it’s engineering

High varianceHigh bias

Richard Hooker

Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.

Would you like to add a Zone 1-5 Travelcard for £5.80?

Yes plz

That comes to £78.20 including booking fee. Want to go ahead?

Trainline BookingMenu My tickets

OK

Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30.

Would you like to add a Zone 1-5 Travelcard for £5.80?

Yes plz

That comes to £78.20 including booking fee. Want to go ahead?

Trainline BookingMenu My tickets

OK

Thank you @gilescolborne