smart trends: considerations on using data to target consumers

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Considerations on using data to target consumers

Dr Kenneth McKenzie, Strategic Planning Director, Target McConnells

kenneth.mckenzie@targetmcconnells.com

mailto:kenneth.mckenzie@targetmcconnells.com

Overview• Data-driven marketing • Can we vs should we? • Here comes the science bit • Quid pro quo

Data-driven marketing

Can we versus should we?

Here comes the science bit

What’s in it for your consumer?

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