shokay fall/winter 2012

Fa l l / Wi nter 2 01 2ShoKay

1

3

5

7

9

11

13

15

17

19

21

23

25

27

29

31

Luxury With a Story

our Philosophy

SHOKAY, which means yak down in Tibetan, is the world‘s first lifestyle brand that focuses on designing luxury products made from yak down. Our design philosophy is timeless elegance with a modern twist. We believe in producing pieces that not only can be worn season after season, but also generation after generation.

our yaks

Our fibres are hand-combed from yaks who dwell in the remote Himalayan regions of Western China. Each yak produces about 100g of fine downy fiber every year, enabling us to create a soft and beautiful fabric. The same fiber that keeps yaks warm in extreme altitudes is also what keeps you warm.

our impact

SHOKAY aims to source our yak fiber directly from Tibetan herders, enabling them to earn a long-term sustainable living while preserving their traditional lifestyle. Our knitwear is hand knit by a women‘s cooperative on Chong Ming Island, which provides local women an important source of employment.

our Designer‘s Circle

Many brands around the world have started using SHOKAY yarns in their designs. Using our yak yarns not only ensures the highest quality and trace-ability, but also the broadest social impact.

inDex

33

35