shape mena 2014 conference branding

Shape MENA 2014Branding & Mobile AppZaid Haque, Aviate zaid@aviatestudios.com

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Aviate Studios

branding | web | mobile | interactiveaviatestudios.com

Executive Summary

The Doha City Hub of Global Shapers, an initiative of the World Economic Forum, hosted the annual MENA (Middle East/North Africa)-region conference, known as SHAPE MENA in December 2014.

The conference brought thought leaders and entrepreneurs from the region, as well as over 150 participants from around the world to Doha.

The Doha Hub hired Aviate to provide identity/branding, marketing collateral, and mobile apps for the conference.

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BRANDING

Theme

The theme of the conference revolves around innovation, collaboration, and engagement.

How can we demonstrate these values in our logo and branding?

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Branding – Mark

Traditional Arabic geometric art is fused with ‘modern’ shapes and colors to form a new twist on cultural work.

The shapes all converge towards the center of the logo, signifying collaboration and engagement. The fusion of traditional art with modern design symbolizes innovation.

The arabesque vibe is maintained by tiling the mark on backgrounds, to represent the essence of Arab culture being an integral part of this Middle Eastern conference.

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Branding – Mark

Branding – Logotype

Branding – Complete Logo

Branding – Logo colors

Branding – Elements

Meta NormalMeta Medium

MARKETING COLLATERAL

Name Tags

Color-coded to represent participant type

Name Tags

Name tags also served as conference guides booklets - to allow for a convenient way to carry the guide, and for sustainability because this process used less paper overall. It also served as a memorabilia of the event.

Name Tags

Name tags also served as conference guides booklets - to allow for a convenient way to carry the guide, and for sustainability because this process used less paper overall. It also served as a memorabilia of the event.

Name Tags - Inside

[inactive link]

[inactive link]

Name Tags - Inside

Stage - Backdrop

Stage – Floor Banner

Stage – Setup

Stage – Setup

External Backdrop - Round

External Backdrop - Flat

Under the Patronage of His Excellency Salah bin Ghanem bin Nasser Al Ali

External Backdrop - Flat

T-Shirt

MOBILE APP

Mobile AppA mobile app was created as a platform for learning about the participants at the conference. Contact information and bios were shared so participants could decide who to network with prior to the conference, and how to get in touch afterwards.

Beta Test - iOS[inactive link]

Shape MENA 2014

Branding & Mobile App

Zaid Haque, Aviate zaid@aviatestudios.com