session8 everspring
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Experience Economy
TRANSCRIPT
SESSION 8 PRESENTATION
Session8_EverSpringPage 120/9/2012
Managing Marketing ProcessesFall 2012
EverSpring
EXPERIENCE ECONOMY
• Porsche European Delivery Program– “The purchase of a new Porsche is more than a mere
acquisition. It’s an experience. Our European Delivery Program can make it unforgettable.” (porsche.com)
– Order car from North America, delivery after Europe Tour
Session8_EverSpringPage 220/9/2012
DESIGNING MEMORABLE EXPERIENCES
Session8_EverSpringPage 320/9/2012
• Theme the experience
• Harmonize impressions w + cues
• Eliminate - cues• Mix in memorabilia• Engage all
5 senses
Museum
Factory
Race Course
Gift Shop
Session8_EverSpringPage 420/9/2012
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