service quality at mudra communication

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Evaluation of the service of Mudra communication through servqual framework

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Service quality

Services

Advertising

Media Planning & Buying

Digital & New Media

Data-driven Marketing

Health & Lifestyle

OOH

Retail Design and Visual

Merchandising

Navigation Solutions

Experiential Marketing

Trade Marketing

Youth Marketing

Localisation Pre-Media Services

Content Creation

Strategy and Design

Consultancy

Service quality dimensions• Assurance

– Website – Network – Clients – Acquisition by Omnicom

• Reliability– Timely delivery of work– Innovation and creativity– Quality of work

Service quality dimensions• Tangibility

– Equipment used for MR or advertisement– Friendly working place

• Empathy– Work closely with clients– Have at heart to make tangible the wish of

their clients– Personalized services

• Responsiveness– Timely delivery– Attention to customers

Awards

2nd advertisement agency in India.

Awards

2011

India's most awarded agency network at Cannes, Spikes

and Abbys among others.

Awards

2012

Adfest (Asia Pacific Advertising Festival) Awards,

maximum number of awards including 3 Silvers and 6

Bronzes.

Awards

ABBY award : 33 awards including

2 Golds,

13 Silvers

18 Bronzes.

Awards

Awards

2013

Awarded bronze at Adfest

Awarded a bronze at Clio.

Romped home with 17 metals at ABBYs.

www.ddbmudragroup.com

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