seo course outline.ppt

About MeMy Name is Ravindra Reddy, Digital marketing trainer at SEO SKILLS Academy,

URL:https://www.seoskills.inBlog:http://www.alltechskills.comhttp://www.alltoptelugu.com

Email:ravi@seoskills.inMobile: +91 9866692647.

Basic Overview about SEO

Take a minute and see thisinfographic

SEO is 2 step Process it’s

Not Complicated

1. Optimization

2. Authority

Making sure that Google understands• What keywords you are targeting • What products and services you are offering or

selling• And where you are selling them.

What is Optimization?

Authority is Making sure that Google knows you have the best content for their users.

What is Authority ?

The History and Evolution of

Search.

Evolution of search engines

Search engines and directories are both tools people use to find information on theWeb.

The difference is in how they get and organize their information. 

Search engines use little programs called spiders or bots that scour the Internet, follow links, and bring back this information to the search engine's index.

A web crawler (also known as a web spider r web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner.

This process is called Web crawling or spidering. Many legitimate sites, in particular search engines, use spidering as a means of providing up-to-date data

Crawling is the process performed by search engine crawler, when searching for relevant websites on the index. For instance, Google is constantly sending out "spiders" or "bots" which is a search engine's automatic navigator to discover which websites contain the most relevant information related to certain keywords

Crawling

An index is another name for the database used by a search engine. It contains information on all the websites the search engine was able to find. If a website is not in a search engine’s index, users will not be able to find it using that search engine. Search engines regularly update their indexes.

indexing

Source: http://www.searchmetrics.com

Web CrawlersFrom1995

Web CrawlersFrom1995

Lycos, Inc., is a search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, webhosting, social networking, and entertainment websites.

Infoseek was a popular search engine founded in 1994 by Steve Kirsch.

Infoseek was originally operated by the Infoseek Corporation, headquartered in Sunnyvale, California.

Infoseek was bought by The Walt Disney Company in 1998, and the technology was merged with that of the Disney-acquired Starwave to form the Go.com network. Since then it has been replaced with Yahoo! search and is no longer in use.

Infoseek

List of Other Search Engines

1996Game Changer Came?

Who is that? Any Idea’s

• Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California.

• Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock.

• They incorporated Google as a privately held company on September 4, 1998.

Founders of Google

Founders of Google

Good lesson for life .. And Success

Founders of GooglePage Ranking Algorithm by Google

Founders of Google

Lets See and Guess What ?

Key Functions in Search Engine Optimization

Watch on You tube

What Google Data Centers will Do?

3 Steps search Result Process Flow

See This Example.. (digital camera, iphone, Sublimation.

SEO VS Google Adwords

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keyword

What is Google Adwords?

What is the Reason behind?

Continuous enhancement of quality measurement

Continuous enhancement of quality measurement