seo by vũ lê

Working with Search Engines

How it work?Crawling the Web

Indexing Documents

Processing Queries

Ranking Results

Remember – Search Engines index, process and present pages not sites

How it work?

3 KEYS of SEO

Technical

LinksContent

Basic Onsite SEO Factors

Contextual Keywords

Title Tag ( with Keyword)

Meta Description ( Consistent with Title Tag)

URL’s

Keyword Density in body text

H1/h2/h3 Tags ( with Keyword)

Graphic Alt Text ( with Keyword)

Keyword Hyperlinks (anchor Texts)

Google categorise pages in 3 levels

Navigational mực in

Informational mực in thay thế, mực in tương thích

Transactional mua bán mực in, giá bán mực in

Good practice

Short unique and good sales pitch (65characters -around 15 words)

Accurately describe the page's content

Avoid using default or vague titles like "Untitled”

Avoid keyword stuffing

Create unique title tags for every page on your site

Avoid using a single title tag across all of your site's pages or a large group of pages

Good practice

Short unique and good sales argument (Google allows around 160 characters)

Accurately describe the page's content

For humans and for search engines

Connected to the Title

Use unique descriptions for each page

Good practice

Words rather than numbers. Provide one version of a URL to reach a document redirect

www or non-www (canonical) to concentrate all reputation 301 Redirections

These URLs are all different:

www.example.com

example.com

www.example.com/

example.com/

www.example.com/index.html

example.com/index.html

www.example.com/Home.aspx

example.com/Home.aspx

www.example.comOrexample.com

301 r

edir

ect

Good practice http://www.domain.com/sitemap.xml

Should follow Google's XML standard http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=183668

Good practice http://www.domain.com/robot s.txt

Structure:User-agent: *

Disallow:

Good practice Offer exclusive content.

Create content primarily for your users, not search engines

Create fresh, unique content

Don’t do Duplicate Content.

Stuffing

Cloaking

Having blocks of text like "frequent misspellings used to reach this page" that add little value for users

Good practice Use Only One H1 Element on any page

Use <h1> for top-level heading

Accurately describe the page's content

Unlike the title, this element can include links, emphasis and other HTML phrase elements

Good practice Choose a logical file name that reinforces the keywords.

Label the file extension.

Make sure that the text nearby the image that is relevant to that image.<img src=”http://www.domain.com/images/good_image.jpg” alt=“these are the keywords I’m targeting” width=”75″ height=”100″/>

Don’t do You can use hyphens in the file name to isolate the keyword,

but avoid to exceeding two hyphens.

Avoid using underscores as a word separator

Good practice Descriptive text

Think about anchor text for internal links too

Tìm hiểu về mực in tương thích

Instead of

Tìm hiểu về mực in tương thích ở đây, hoặc nhấp vào liên

kết sau: http://www.vmaxtoner.com

Basic Basic Offsite SEO Factors

Competition Analysis

Link Building

Good practice

Blogging about new content or services Social Media

Online PR

Promotions

Add your business to the local council or association

Add your business to Google Maps / Google Local / Google Base

Exchange IDEAS (not links) with your peers

Remember

SEO is not free (but it can deliver a high ROI)

SEO is a tactic but it requires a strategy

SEO is an asset - building it takes time

SEO changes constantly (keep updated)

No one can guarantee a #1 ranking on Google.

Who wants to ask the second question?

vu.le@goldendigital.com.vn

Or

http://www.linkedin.com/in/vulhoang