selfie trend in vietnam report en
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Selfie Trend in Vietnam
~More than 60% of people selfie in Vietnam~
Executive Summary
• 64% Vietnamese people selfie.
(Female:72%, Male:55%)
• Smartphones(74%) and Feature phones(52%) are two of
the most popular devices to take photos.
• 15% have applications to make the photos better.
• To refresh their Facebook page(28%) and to change
their mood(21%) are the two most popular reasons to
change their profile picture.
• Females would like to show the best of themselves by
the profile picture on social media (20%).
• While 64% of Females usually take a selfie by
themselves, this ratio is lower with Males(46%).
Do you selfie?
72%
28%
Yes No
Female
55%45%
Yes No
Male
Females(72%) selfie more than Males(55%).
When they take photos they use…
74
52
3934
27 27 25
Smartphone
Featurephone
Tablet CompactCamera
DSLRCamera
Videocamera
Others
Smart phones are the most popular device to take a photo over Feature phones and Tablets.
Most popular photos used for profile photos.
42
1510 3 3
23
2
Mobile phonephoto using
default camera
Mobile phonephoto usingapplication
Photo taken bydigital camera
Photo taken byDSLR
Photo taken atStudio
Non photoobjects
I do not usesocial media
For a profile picture, 42% use the default camera of the mobile phone. Then 15% use some type of mobile applications to make it better.
66
4133 33 31 31
24 23 22
Which Mobile application are used?
Camera 360 and Photo wonder are two of the most popular mobile applications to make the photos better.
How often are profile pictures changed on
Facebook?
54
7 8
12
2423
18
1
32
4
89
18
34
21
1
More thana coupleof times /
week
Everyweek
A coupleof times /
month
Once /month
once / 2-3month
I rarelychangeprofilephoto
When Ihave the
nice phototaken
I do notchangeprofile
photo atall
I do nothave
Facebookaccount
Male
Female
Unit (%)
34% of Females change their profile picture on Facebook when they take a nice photo.
What motivates you to change your profile pics?25
19
16
15
8
9
1
6
28
23
13
20
4
6
1
3
0 5 10 15 20 25 30
To refresh myFacebook page
To change my mood
I get a better photo
To show the best ofmyself
My appearance haschanged
Do not change profile
Do not haveFacebook account
OthersMale Female
Unit (%)
To refresh their Facebook page (28%) and to change their mood(21%) are two of the most popular reasons.
Females would like to show the best of themselves by their profile pictures(20%).
Who do you usually selfie with…?
25
19
16
11
11
10
10
10
8
10
21
24
21
18
15
13
12
10
10
8
Yourself
With friends
With boyfriend/girlfriend
With siblings
With colleagues
With husband/wife
With parents
With pets
With grand parents
With someone you just meet
Always Often
Female Male32
14
10
10
10
8
7
5
4
4
32
38
26
15
13
14
15
14
9
4
Yourself
With friends
With siblings
With boyfriend/girlfriend
With husband/wife
With pets
With parents
With colleagues
With grand parents
With someone you just meet
While 64% of Females usually selfie by only themselves, this ratio is lower with Males(46%).
Yes…this is my profile picture!!
Nguyễn Ngọc (18) City: Hai phong Student Device: Feature phone Changes her profile pic several times a month To show the best of herself Always Selfies by herself and with friends
Meniblack195 (21) City: Bắc Giang Student Device: Mobile default camera Changes profile pic several times a month To change my mood Always Selfies by himself
Yes…this is my profile picture!!
Lê Bính (19) City: Ha Noi Student Device: Smartphone default camera Changes his profile pic several times a month To change his mood Always Selfies with his girlfriend
Ly Cần Thảo (22) City: Hà Nội Unemployed Device: Smartphone with application Changes when she gets a better photo To refresh her Facebook Page Always Selfies by only herself
Survey Information
• Number of respondents: 500
• Male / Female from 15 years old
• Conducted on Oct 29- Nov 5, 2014
EOF
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