#sejthinktank: real link building in 2016: scaling human effort
Post on 15-Apr-2017
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Real Link Building in 2016: Scaling Human Effort
Cody Cahill with Amy Merrill
#SEJThinkTank@PageOnePower
Project Manager @ Page One PowerEnterprise Level Link BuildingCubs Fan, Bud Man, SEO Expert
#SEJThinkTank@PageOnePower
Cody Cahill
Project Manager at Page One PowerLink Building Team ManagementWriter, Speaker, Alt News Junky
#SEJThinkTank@PageOnePower
Amy Merrill
1.In-house Individual2.Independent Contractor3.In-house SEO/Marketing Team4.Independent SEO/Marketing
Agency
Poll 1What best describes the scale
of your SEO efforts?
#SEJThinkTank@PageOnePower
Real Link Building in 2016:Scaling Human Effort
#SEJThinkTank@PageOnePower
Still the core of Google’s Algorithm
Why Link Building in 2016?
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Great content alone won’t do it (content marketing needs link
building)
Why Link Building in 2016?
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Social shares are not enough *BuzzSumo/Moz study
Why Link Building in 2016?
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Link building is essential in 2016, but it is equally essential that it is DONE
RIGHT.
Why Link Building in 2016?
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RelationshipsWe build them. Seriously
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Effective Outreach is the most important aspect of link building, and outreach is relationship building.
Relationships with Linking Partners
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This can mean relationships with:● Publishers/Journalists.● Niche Influencers.● Other websites such as business and government sites.
Relationships with Linking Partners
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The approach in “building a relationship” will be different depending on the types of links you are trying to acquire.
(REQUIRES OUTREACH EXPERTISE. Not just anyone can do this).
Relationships with Linking Partners
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Always be "adding value". To the site linking, to the site’s audience, and to the site being linked. VALUE FOR ALL.
Relationships with Linking Partners
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Open Communication is critical:● Transparency.● Setting expectations.● Proper integration between different marketing channels.
Relationships with Clients
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PR/Publicity teams
Relationships with Clients
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Content development teams
Relationships with Clients
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Matching the brand’s voice and tone, particularly in outreach. Understanding the brand’s core values and reflecting them.
Relationships with Clients
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1.Yes2.Not at this time 3.Maybe, but I have a few questions
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Poll 2Would you like to learn more about
link building services from Page One Power?
Link Building is an inherently creative endeavor
Relationships Amongst the Team
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As such collaboration and group brainstorming is
HUGE
Relationships Amongst the Team
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Tools we use to bring it all together● Slack, Google Docs, BuzzStream
Relationships Amongst the Team
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Can you “scale” link building?Absolutely! (but maybe not how you were thinking)
Relationships Amongst the Team
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As the campaign continues the link building team strengthens● Greater understanding of the brand and the target demographic.● More relationships established.
Relationships Amongst the Team
#SEJThinkTank@PageOnePower
Suggestions for solo efforts● In-house SEO: evaluate company resources, interdepartmental collaboration● Independent Contractors: create virtual teams, every contact is $, streamline
What if you have no team?
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● Making real connections ● Nurturing real
relationships● Scalable from within using
proven success practices
Why Link Building in 2016?Real People
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All background images used via Unsplash: licensed under Creative Commons Zero.Presenter head shots courtesy of Page One Power.
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