#sejthinktank: link building for 'boring' industries with loren baker

@lorenbaker

Link Building for “BORING” IndustriesLoren Baker, Founder of SEJ

#SEJThinkTank

15 Years of SEO, Social Strategy, Media Buying (and Selling), WordPress & Content / Marketing Publishing Experience.

• Foundation Digital• Search Engine Journal• Client Focus on Integrated Content Solutions for

Cross Channel Growth@lorenbaker

Cut My Teeth in “Boring” Industries• Personal & Business Checks• Plastics Fabrication• Beauty Schools• Vinyl Siding• Fish Oil• Gutters

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My Gutter Story / Gutter Revelation

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Industries That YOU Need Help With• Plumbing• HVAC / Air Conditioning• Legal• Carpets / Home Repair• Finance • Real Estate• PS. Most of these are localized businesses

#sejthinktank @lorenbaker

Poll 1What’s your biggest linking challenge?1. Bloggers say NO or ignore me2. There are no places to get links

for my clients3. Sites charge big $$$ to links to

me4. I have ZERO experience in Link

Building and need help.

Plumbing!• Most Requested

“Boring” Industry• Everyone needs a

Plumber• 99% of Houses have

Toilets• Very Localized

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Local Links & Citations

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Guest Blogging / Blogging

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Guest Blogging / Blogging

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Funny / Viral / Resourceful Content

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Infographics & Outreach

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Don’t Forget to Promote Them

Sites where other blogs and resources find content.

• InfographicJournal.com - Blog that publishes the best infographics daily. Gets

own traffic and direct links, posts do go viral.

• DesignTAXI - Design site that highlights best design stories and pieces of content

online. Very infographic friendly and bloggers will embed and share from

DesignTAXI.

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Press / Public Relations

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@lorenbaker

PR - Use Proprietary Data – Be The Source

Podcast Tours

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Pest Control

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Pest Control

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Air Conditioning Repair

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Air Conditioning Repair

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• How Long It Takes Mold & Bacteria to Grow After AirCon Turns Off (Florida)

• What Happens To Ventilation System If You Don’t Replace Air Filters

• Energy Savings of New Air Con vs. 1990’s Air Con• Sleeping in Room Temperature vs Hot Summer Air• Average Delivery and Repair Response Times (Pizza, AirCon,

Uber…)

Carpet Cleaning / Carpets

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Carpet Cleaning / Carpets• A lot of same sites reviewed with plumbing but much

more design opportunities• Target Real Estate blogs / agents with content about

carpets, homes, design. • Carpets & Noise Pollution … Second Floor Condos• Empire Today & Luna have some of the strongest TV

& Radio marketing, what can we learn from them?

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Law Firms / Personal Injury

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Law Firms / Personal Injury

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Real Estate Agents

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Need Linking Help?• Real Estate• SAAS• B2B• Law• Finance• Local• House & Home• ETC….

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Email Me: loren@searchenginejournal.comorloren@fdgtl.co

Or ping me at @lorenbaker

Loren BakerFounder, Search Engine Journal

@lorenbaker

#sejthinktank @lorenbaker