seeger smbtv presentation

Playing By the Rules

Social Media in a Restrictive Environment

Andrea Seeger

About Me• Background in

traditional marketing and advertising

• Led the Social Media Program for NY National Guard

• Mom of two girls

• Military Spouse

• I have a weird blog: andreaandarnold.com

Why am I here?

• Developed and led the social media program for the NY National Guard

• Made it the best state level strategy in the nation• Worked with NGB at the national level to set the standard

for the nation

2009: 0 fb fans; 2013: 25,000 fb fans How did I do this? I’m about to tell you…

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Restrictions

• Internet Bandwidth/Security• Hardware/Software • OPSEC• Scheduling and staffing • Having a million bosses• Bosses who knew just enough to

be “dangerous”

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Restrictions

“A lot of creativity comes from restrictions.”

Giles Duley

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Play Well With Others

Social Media Strategy happens online and offline.Develop Relationships With EVERYONE• Bosses• Other sectors• Any possible supporters

Set Expectations

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Play Well With Others

1.Know the Political Game

2.Get on the Same Page

3.Create Synergy

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Play Well With Others

• Educate at every opportunity

• Offer your help and support

• Meet regularly

• Be enthusiastic

• Be proactive

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Setting Goals

Create a Plan.

Define Target Audience(s).

How will you measure success?

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Test the Water

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Stay Current, Collect Data, Measure Results

• Tracking is your best ally

• Arm yourself with research

• Back your claims

• Support your arguments

• Realign your goals accordingly

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Troubleshooting Problems

Foresight is king.

It happens.

Critical Thinking is

boss.Don’t take it personally.

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Wrapping It Up

• Better relationships = less stress

• Open lines of communication

• Plan every move

• Track your progress

• Be strategic in building your argument

Stay focused, stay motivated.

Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

Contact me

Andrea Seeger

Cell: 518.729.7320

Email: andrea.seeger@gmail.com

Twitter: @andreaseeger

Linkedin.com/in/andreaseeger

“You have to learn the rules of the game. And then you have to play better than anyone else.”Albert Einstein