securing success through authentic relationships the heritage acres story

Securing Success Through Securing Success Through Authentic RelationshipsAuthentic Relationships

The The Heritage Heritage

Acres StoryAcres Story

It All Starts At the FarmIt All Starts At the Farm

It All Starts At the FarmIt All Starts At the Farm

Farmer controlled brandFarmer controlled brand Communicating with the Communicating with the

consumer about how their food consumer about how their food was raisedwas raised Taste/flavor,Taste/flavor, Health and food safety,Health and food safety, Animal welfare,Animal welfare, Environment and sustainability.Environment and sustainability.

Flavor Comes from the FarmFlavor Comes from the Farm

Flavor Comes from the FarmFlavor Comes from the Farm Consumers pay for subtle differences in Consumers pay for subtle differences in

flavor in particular products: wine, flavor in particular products: wine, cheese and meatcheese and meat

Production practices influence flavorProduction practices influence flavor Consumers choose natural and organic Consumers choose natural and organic

due to better tastedue to better taste Communicating with consumers gets Communicating with consumers gets

them interested in productthem interested in product

Heritage Acres Pork Heritage Acres Pork

Heritage Acres Pork Heritage Acres Pork

Our genetics selected for flavor & Our genetics selected for flavor & “out-door” acceptance and result in “out-door” acceptance and result in pork with a sweeter, richer flavorpork with a sweeter, richer flavor

Pork Raised outdoors, in non-Pork Raised outdoors, in non-confinement operations does not confinement operations does not have a “piggy” flavor or aromahave a “piggy” flavor or aroma

Consumers Concerned Consumers Concerned About HealthAbout Health

World Health World Health Organization has Organization has raised concerns raised concerns about use of about use of antibiotics in food-antibiotics in food-animal productionanimal production

Most European Most European countries have countries have outlawed use of outlawed use of these productsthese products

Produced without AntibioticsProduced without Antibiotics

Producers do Producers do not administer not administer antibioticsantibiotics

If animals If animals become ill they become ill they are removed are removed from the from the systemsystem

Strict Feeding ProtocolStrict Feeding Protocol High plane of nutrition with corn & soybean dietsHigh plane of nutrition with corn & soybean diets No animal by-productsNo animal by-products

Consumers Want Choices Consumers Want Choices

Over 80% of Over 80% of consumers are consumers are willing to pay willing to pay more for food more for food produced from produced from family farmsfamily farms

Environmentally Friendly & Environmentally Friendly & Humanely RaisedHumanely Raised

Fully traceable Fully traceable system with US system with US farm of originfarm of origin

Complies with Complies with Certified Humane Certified Humane production production protocolprotocol

Third party Third party verificationverification

Sustainable Family FarmsSustainable Family Farms

SustainabilitySustainability

At Heritage Acres, At Heritage Acres, each of our farm each of our farm families practice families practice sustainable sustainable production that production that preserve our preserve our environment, our environment, our health and our health and our communitiescommunities

Keys to Successful Keys to Successful Cooperative DevelopmentCooperative Development

A championA champion LoyaltyLoyalty TrustTrust InvestmentInvestment Obligation and Obligation and

right to deliverright to deliver ProfessionalismProfessionalism KnowledgeKnowledge

CompetitiveCompetitive CapitalizationCapitalization MarketingMarketing CommunicationCommunication PlanningPlanning PatiencePatience FlexibilityFlexibility DiversityDiversity

Consumers with a Consumers with a ConscienceConscience

Connecting Connecting Consumers with Consumers with “Their Farmer” “Their Farmer” gives them more gives them more confidence in their confidence in their food choicefood choice

Consumers want to Consumers want to know that their know that their food comes from a food comes from a “real farm”“real farm”

Committed ConsumersCommitted Consumers

Message resonates with affinity Message resonates with affinity consumer groups - labor, faith, chefs, consumer groups - labor, faith, chefs, youth, humane, conservation, youth, humane, conservation, environmental and communityenvironmental and community

Cooperatively Owned Cooperatively Owned Processing PlantProcessing Plant

Building & Sustaining Local Building & Sustaining Local CommunitiesCommunities

Own plant in Own plant in Mountain View, MOMountain View, MO

Impeccable Impeccable sanitation recordsanitation record

Local labor force Local labor force with good wageswith good wages

Securing local, Securing local, inter-local and inter-local and trans-local marketstrans-local markets

Heritage Acres Pork Heritage Acres Pork

Future success Future success depends on depends on working with working with existing marketing existing marketing and distribution and distribution infrastructure and infrastructure and preserving the preserving the identity and identity and authenticity of the authenticity of the story of the farmer story of the farmer controlled brand. controlled brand.