secondary & primary data data sources observational research focus group research survey...

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Secondary & Primary Data Data Sources Observational Research Focus Group Research Survey Research Behavioral Data Research Approaches Questionnaires Qualitative Measures Research Instruments Sampling Unit- Who is to be surveyed? Sampling Size - How many People should be surveyed? Sampling Procedure - How should the respondents be chosen ? Sampling Plan Mail Questionnaire Telephone Interviews Personal interview Contact Methods

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