sebastian engelbrecht, simplesite, speaks @nordic growth hackers event #5

Global Marketing done LocallySebastian Vikkelsøe-Engelbrecht, CSOSimpleSite.com

Sebastian@SimpleSite.com

2

It’s Freebut we make a bit of moneyfrom Premium upgrades

SimpleSite Business model

3

Self-fueled Marketing Budget

MAXIMUM LifeTimeValue – LOWEST possible cost

Extreme focus on ROI

Data Driven

4Being Local

Acqusition byPartner Model

White Labels& Engagement Banners SEM (AdWords)

Going Global

AdWords

Bing

Yandex

Baidu

Etc.

(+ Social, Affiliate and SEO)

5

Know Your LTV and Delivery Costs

DO THE MATH

Determine and (decide) you Profit Margin

Identify LTV differentiations from Overall LTV

Profit Margin = LTV – CAC – Delivery Costs

Know and (determine) your CAC

6

If they speak your language and you can take their money - you can sell to them. The question is just how much.

Execute

We (currently) only use media we can measure 100% in terms of effect.

Optimize

7

SimpleSite Acquired Sales

Execute

Google Bing Facebook Yandex Baidu Affiliate Other

8WINS AND FAILS LESSONS

Affiliate Affiliate is growing rapidly as a channel.

FACEBOOK We got Facebook to ”work” in 2015.

SEM SEM works very well.

9WINS AND FAILS LEARNINGS

Partnership We had to suspend our Partnership activities.

Banners We have a hard time making ROI on Banners.

SEO We’re struggling to get SEO working.

10The Team

SantiOnline Marketing Specialist

SebastianCSO and ”Playing Coach”

Interns4 (paid) part time Interns

(all from CBS).

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It’s possible to sell on all markets/channels (question is just – how much)

Know Your CAC and Life Time Value (Identify where LTV varies and ”box” it)

Optimize, Optimize, Optimize (and then start all over)

Bonus:Localizations don’t (necessarily) require full language support (partially translation might often do the trick)

3 Key Take-Aways