search monkey - open hack london '09

SearchMonkey - A whirlwind tourNeil Crosby

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Who am I?

@NeilCrosby

European Frontend Architect for Search at

Yahoo!

I work on SearchMonkey.

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What is SearchMonkey?

• Yahoo! Search’s Open Platform.

• Uses structured data to enhance search results.

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SearchMonkey lets you...

• Style results for certain URL patterns.

• Brand those results.

• Make the results more useful for users.

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Three ways to change the SERP

• Let us do it for you - just structure your data nicely.

• Enhance a result directly.

• Make an Infobar.

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Auto-enhanced Result

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Auto-Enhanced Result

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Auto-Enhanced Result

Instructions at http://developer.search.yahoo.com/start

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User-Enhanced Result

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User-Enhanced Result

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User-Enhanced Result

• Change the title and abstract.

• Add image, favicon, quicklinks, key/value pairs.

• Create this at http://developer.search.yahoo.com/

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Infobar

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Infobar

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Where’s the data from?

• Microformats.

• RDF.

• XSLT.

• Yahoo!’s index.

• Delicious (coming soon).

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RDF and µFormats

• Use one of these? Then life is easy.

• We index the data and give it back to you.

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No machine data?

• No matter.

• Write an XSLT - it isn’t hard.

http://developer.search.yahoo.com/

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The Developer Tool

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And now for some

funky monkeys...

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Expose all known meta-data

gallery.search.yahoo.com/application?smid=NAo

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Show top Delicious tags

gallery.search.yahoo.com/application?smid=zsW.s

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Use location data to make a map

gallery.search.yahoo.com/application?smid=rtK

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Expose whatever data you want

gallery.search.yahoo.com/application?smid=NAo

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Get help

• searchmonkey-developers@yahoogroups.com

• Grab me over the weekend.

• Read my SearchMonkey tutorial.