seamless european train a design vision towards journeys

A design vision towards seamless European train

journeys

Master thesis by Laura van Overhagen

50 years ago

European Travel

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Today

European Travel

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Negative impact on environment4

Trains as a sustainable alternative5

Research

ResearchDesign

Strategy

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Research

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Map with destinations

Large impact area

to substitute flights

250km

500km

750 km

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Potential market share of trains

Current Scenario 1 Scenario 2

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Modality choice factors

Travel time Travel possibilities

per day

Ticket pricing Ease and comfort

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Car travel comparison

Home

Destination

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Preferred modality

per distance area

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Customer adoption funnel

Totalmarket

Adoptedmarket

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So why are improvements to increase the adopted train market not being made right now?

Many many stakeholders

Carriers

Governments Infrastructure Stations

TravellersDistributors

European Commission

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National concern has priority

Carriers

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Concession

Open access

Different business models

Carriers

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How could the future context look like of international travel in Europe in 2040?

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ViP approach

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FrameworkFramework

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Savvy navigator Explorer Deliberate

plannerComfort seeker

4 travel attitudes

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Time

Trav

el

Sustainable travel transition

2040

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Design mission

I want to stimulate people who travel internationally to do so by train in order to reduce the carbon footprint of travelling.

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Design goal

Design a future travel experience

that makes European train journeys as easy as air and car travel

and puts the train as default option for European travel

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Flexibility Seamlessness Control Enjoyment

Design criteria

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Design

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Interaction vision

Travelling by international trainshould feel like a magic carpet ride

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Design phase

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So what could future European train journeys look like?

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Seamless European train journeys

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Information on crowdedness

Pay as you go Travel from door to door

Personal travel overview

Standard journey fares

Just hop on the train

Vision elements

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Information on crowdednessPay as you go Travel from

door to doorPersonal travel

overviewStandard

journey faresJust hop on

the train

Flexibility

Seamlessness

Control

Enjoyment

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Strategy

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▸ Transparent European tariff system

▸ Location-based travel

▸ Be-In/Be-Out technology

Required support systems

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▸ Yield ticketing removed

▸ Train frequencies scaled up

▸ International trains integrated in MaaS

Required preconditions

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Strategic roadmap

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2021

Current situation

2023

Horizon 12025

Horizon 22030

Horizon 3

Incremental scale increase

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2021

Current situation

2023

Horizon 12025

Horizon 22030

Horizon 3

Growing stakeholder collaboration

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▸ Create level playing field for air and train travel

▸ Design essential rail network

▸ Introduce regulations on data sharing

More active role for EC

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Thank you!

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Don’t hesitate to contact me for further questions

lauravanoverhagen@hotmail.nl