scrollads platform business plan 2016.11
Post on 21-Jan-2017
18 Views
Preview:
TRANSCRIPT
Advertisers’Biggest Concerns
Why should we pay for all those misclicks?
Can only show that one small image?
Can’t show any multimedia contents?
Can’t fit in everything we want to show?
Why only talk about CTR when ROI is more important?
m o b i l e d i s p l a y a d v e r t i s i n g
Advertisers’Biggest Concerns Ex-Masterchef finalist
apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
The partthat AD doesn'tappear.
The partthat AD appears.
m o b i l e d i s p l a y a d v e r t i s i n g
simultaneous exposure of text, image, video ads
Solutionat Once
Overview :• Ads that appear or disappear to customers through a simple scroll• Text ads, image ads, video ads that are exposed as much as the amount of the
text on the page• Ads that don’t annoy people by giving them more control over the ads• Ads that are enjoyable and stirs up interest with a range of visual effects
Watch Scrollads Keynote
https://www.youtube.com/watch?v=1La_m3_vvJw
Performance1. Ease of use: Easy to install with only one script code like Google analytics2. Extensibility: Support all languages3. Advertising effects: Repeated exposure that cannot be compared with traditional ads4. Openness: Text, Image, Videos can be exposed freely as one likes5. Storytelling: Show your advertising contents in sequential order
Scrollads Sample Links
Try demo : Click and try scrolling with your smartphone!
http://scrollads.net/flip/basichttp://scrollads.net/flip/nativehttp://scrollads.net/flip/comment
http://scrollads.net/card/basichttp://scrollads.net/card/nativehttp://scrollads.net/card/comment
Flip type
Card type
The Science behind ScrolladsRelative attention characteristic and old brain, section of instinct
New Brain
Mid Brain
Old Brain
1. Peripheral vision is very sensitive to moving ads 2. Any movements around the periphery of a web page will grab the attention of the old brain3. What's sent to the old brain gets a powerful attention4. Ultimately, people will never be able to avoid seeing the ads (text, image, video) when they scroll down
Section of Readability
Invisible Section
Decision Maker
1
23
4
56
7
8
Competitiveness in psychological perspective
Strategy
Make a favorable impression with Repetitive Exposure
Give positive feelings to customers through the art of repetitive exposureMere Exposure Effects : Robert Zajonc
Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “iPhone 7 Plus very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, iPhone 7 Plus meals were either bland, or just way too salty.
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard
iPhone 7
AD images
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard
iPhone 7AD movies
WANT TO EXPOSE TEXT, IMAGE, VIDEO ALL AT ONCE?BASIC TYPE
Text Ads (Insert 10 texts) Image Ads (Insert 10 images)+ + Video Ads (Insert 10 videos)
WANT TO EXPOSE THE ADS ALSO IN THE COMMENT SECTION?
WANT TO EXPOSE THE ADS ALSO IN THE COMMENT SECTION?
COMMENT TYPE
Right now we use the default WP gallery shortcode that can be set by going to “Add media” section on the media library, you can read all about the gallery shortcode here : https://codex.wordpress.org/Gallery_Shortcode
However we are also working on a gallery shortcode of our own but there is no ETA for that right now
5 comments found kenu 31k Hello @Michael0204
Hi how should i build the contact us page?
neo_code 235 Hello @Michael
As the Themeforest comments section is for pre-sale questions and generalities only, please create a support ticket using the link below and our support team will gladly assist and guide you
support 10 Hello @Alsh84
We love our customers and our customers love us. These amazing 5-Star reviews are fresh from today!
Right now we use the default WP gallery shortcode that can be set by going to “Add media” section on the media library, you can read all about the gallery shortcode here : https://codex.wordpress.org/Gallery_Shortcode
However we are also working on a gallery shortcode of our own but there is no ETA for that right now
5 comments found kenu 31k Hello @Michael0204
Hi how should i build the contact us page?
neo_code 235 Hello @Michael
As the Themeforest comments section is for pre-sale questions and generalities only, please create a iPhone 7 Plus using the link below and our support team will gladly assist and guide you
support 10 Hello @Alsh84
We love our customers and iPhone 7 Plus love us. These amazing 5-Star reviews are fresh from today!
Right now we use the default WP gallery shortcode that can be set by going to “Add media” section on the media library, you can read all about the gallery shortcode here : https://codex.wordpress.org/Gallery_Shortcode
However we are also working on a gallery shortcode of our own but there is no ETA for that right now
5 comments found kenu 31k Hello @Michael0204
Hi how should i build the contact us page?
neo_code 235 Hello @Michael
As the Themeforest comments section is for pre-sale questions and generalities only, please create a support ticket using the link below and our support team will gladly assist and guide you
support 10 Hello @Alsh84
We love our customers and our customers love us. These amazing 5-Star reviews are fresh from today!
Right now we use the default WP gallery shortcode that can be set by going to “Add media” section on the media library, you can read all about the gallery shortcode here : https://codex.wordpress.org/Gallery_Shortcode
However we are also working on a gallery shortcode of our own but there is no ETA for that right now
5 comments found kenu 31k Hello @Michael0204
Hi how should i build the contact us page?
neo_code 235 5시간 전
As the Themeforest comments section is for pre-sale questions and generalities only, please create a support ticket using the link below and our support team will gladly assist and guide you
support 10 Hello @Alsh84
We love our customers and our customers love us. These amazing 5-Star reviews are fresh from today!
iPhone 7AD
images & movies
EXPOSE NATIVE ADS IN FACEBOOK STYLE
NATIVE AD TYPE
Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 commentsA top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
Samsung Galaxy
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
Samsung Galaxy Note 7 Review by Kellen and Tim on Sep
DesignOutside of the fact that the Note 7 is a large phone, with its 5.7-inch QHD display, there is absolutely no denying that it is one of, if not the, best designed phones of all time. I know, that’s saying a lot! But when you look at
WANT TO EXPOSE THE ENTIRE PARAGRAPH AS AN AD?
EXPOSE NATIVE ADS IN FACEBOOK STYLE WANT TO EXPOSE THE ENTIRE PARAGRAPH AS AN AD?
PARAGRAPH TYPE
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
“Service was also poor, with meals not coming at same time for both us.
“In general, we think it's overpriced for what it is and way too overhyped.”
However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.
Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
When you're constantly connected to your phone making seamless transitions between work and play, you need a phone that's big enough to deal with it all. Galaxy Note7
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were
Make Ads more profitable without thinking about web traffic!Leave the existing Ads. Just add Scrollads in your empty inventory.Scrollads looks across the defined Ad space Better advertising impact and still preserve readability
Publisher
Back
end
Tech
onol
ogy Retargeting function
Displays retargeting ads to your potential customers by placing a JavaScript tag in the footer of your website
IP based function Displays the ads in certain locations based on the visitor’s IP geolocation
Device targeting function Allows you to choose the device you want to show the ads. Device type: Desktop and laptop computer, or only on Mobile(Android) and Mobile(iOS), or on all of these
Keyword targeting function Allows to target users based on keywords by registering a keyword list relevant to your product or service
Daily budget setting Set a daily budget for each campaign based on your advertising goals. By setting the pace of your ads, avoid a depleted budget
Ad exposure rate setting Manage the ad exposure rate by designating a certain percentage
Ad exposure time setting Schedule your ads to run during certain times of the day. Ads are shown only in a chosen time period
Ad guideline position setting Edit guideline setting to make the advertisement become the original article or vice versa
Text ads density setting Manage the number of text ads
Advertising Method Sequential exposure of text, image, and video ads
Exposure Method Keyword Targeting, Retargeting, Mass Media targeting, Device targeting, Exposure time targeting
Bid Method CPC, CPM
Click rate 0.1%~0.3% Inserted individual contents’ CTR (Click Through Rate)
Benefits Visual entertainment and amusement, Repeated exposure, Exposure of various multimedia contents, Create purchase intent through sequential storytelling
Publisher category personal blog, community sites, news websites
Image size 700*500pixel
Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments
A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.
In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.
The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.
He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.
“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.
Scrollads Profile
Mobile Banner Ads vs ScrolladsExisting Display AD Comparison Factors Scrollads
Quantitative ComparisonOnce a page (Fixed Exposure) Exposure Method Countless Contents, Exposure repeatedly a page
One image (jpg, png) Exposure Type AD Key Word (Max 10) : txt
AD Image (Max10) : jpg, png, gif AD Movie (Max 10) : mov, avi
640*100 Image Size 700*500 (about 5 times)- Text Text (Max 10 syllable), Exposure in order- Movie Movie (Max 10), Exposure in order- Visual Effect 360 degree revolition
One Page Rending Linked to each different page rendingOne Close Button : [X] Nothing
High (more than 50%, based on Google Research) Mistaken CTR Low or NothingQualitative Comparison
Mass Media Control Authority of AD User (Client)Low Memory, Afterimage Effect HighLow Original Text Readability HighLow Concentration ratio of AD High
Nothing Repeated Exposure Unlimited exposure by amount of original contentsNothing Fun & Interesing HighNothing Consecutive Deployment Storytelling AD
Advertisers, Publishers, Clients Satisfaction for All
[ Solution at once ]
Complaint of customers : Why should I use my two fingers? Annoying and inconvenient ads!Complaint of Advertisers : Why should we pay for all those misclicks? Also the size is too small for the ads!Complaint of Advertising Agencies : Can’t you be more creative?Complaint of Publishers : Posting ads all over the place wasn’t even that profitable...
ClientsMaintaining readability of the original text and drawing attention to the ads at the same time
AdvertisersDelivering messages in various ways.
Ad agenciesCreativity Differentiationand Competitiveness
PublishersExisting ad earnings plus additional gains using scrollads
Our Platform
Characteristics of our platform :1. Support the users across the globe with SaaS software2. Deliver multilingual support and administrator account for each
country 3. Partnership with Application Service Providers (ASP)4. Robust network quality through the use of AWS, AKAMAI CDN
5 Admin Web Pages for Advertisers
2 Admin Web Pages for Publishers
Simple &Easy
The Five Features of Scrollads
1. Context AdsScrollads allows an effective storytelling through sequential ads in contrast to the traditional digital ads.
2. Rich Media Ads Scrollads can show multimedia contents like text, image, and video all at once.
3. Mere Exposure EffectAccording to the mere exposure effect, repeatedly exposed ads evoke positive feelings in consumers.
4. More Exposure in One Page Scrollads allows many more repeated exposure than the traditional banner ads on one page.
5. No click fraud = Healthy advertising marketA complete prevention of simple mis-clicks by having no ‘click to close’ button guarantees you a better experience.
The Five Features of Scrollads
Park Sung HoCEO
parksungho@scrollads.net
Kenny HanBack-End developer
Manager
Our aim is to be at the frontiers, not just something better.
A0PAPER INC. E-Mail: help@scrollads.net Tel : +82) 031-702-3555 HQ address : Poonglim iwant Tower, Seohyun-ro 170, Bundang-gu, Sungnam, Kyoungki-do, Republic of Korea
David JeongBack-End developer
Manager
Jaehun GoFront-End developer
Manager
Complete Novelty,Creativity OK
Prior Art Search Patent Registration in Korea
Complete Filing date: 2015. 7. 7
Registration date: 2016.2.3
Patent application under the PCT
Complete Filing date: 2016.6.2
Patent filings in individual countries
In progress US, China, Japan, EU
A0Paper Inc.
top related