scompler content marketing platform

On the way to the Content CompanyFrom a marketing technique to a management disciplineMirko Lange, Scompler/ScribbleLive

The key challenges:

Creating connected experiences

Breaking up internal silos

Understanding content performance

Identifying and addressing customer

The key challenges:

This is what we are here for

SCOM = Strategic Content Marketing

How it all started

Created form a consulting business, based on a big project with “Deutsche Bahn” in 2013

Triggered by the finding that Excel “can’t do that”, and other software isn’t good enough

Driven by the will to help companies creating better content instead of just more

Committed enabling companies to not only develop effective strategies but also to operationalize them in their daily work!

One thing is sure: Excel isn‘t sufficient…

Powered by ScribbleLive from Toronto, Canada, since 2016

More than 150 employees, 30m + Dollar revenue

Office in Toronto, New York, San Francisco, London, Berlin, Munich and Dubai

Strong presence in Europe with “ScribbleLive Engage”, a live blogging platform mainly for media

Solidly funded by a group of strong investors

Strong product portfolio along the content value chain

Toronto Office

ScribbleLive portfolio: Scompler

Editorial Calendar

PersonasStrategy

Visually: Content creation with 1,500+ Content Experts plus great technology

Video Infographic Microsite Presentation Social Content Writing Photography

Engage: Interactive Content Experiences across every digital device

UGC and Social Live Blogs, Q&A, Commenting

Polls and Quizzes

Search: Create better, more effective content with our SEO Platform.

Current customers in Germany (consulting and software)

Munich Office

Worldwide 1000+ Enterprise ScribbleLive Customers Across Multiple Verticals

The main idea of SCOMpler: A clear process with strategy at the centre

Topic plan

Story-boards

Editorial Plan+ Briefing

Contentstorage

ContentPerformance

ContentReports

3. Story-boarding

2. Ideation and topic

Management

4. Contentplanning

5. Contentproductionworkflow

6. Content distribution

7. Content analytics

1. ContentStrategy

incl. Personas, Customer Journey and „Core Story“

And all of this has a clear purpose

Topic plan

Story-boards

Contentstorage

ContentPerformance

ContentReports

3. Story-boarding

Management

4. Contentplanning

1. ContentStrategy

Ideation & Topic ManagementEnsures that all relevant topics and issues will be considered – and ONLY relevant topics and issues.

Storyboarding: Ensures connected content experiences relevant to the needs of the different stakeholders.

Content Planning: Ensures that all content will be produced with the right purpose by the right people at the right time and creates perfect briefings.

Content Analytics & ReportsEnsures that you can learn from the performance of your content and amend your strategy.

Content storage & distributionEnsures that content will be used and repurposed and that it can be distributed easily.

Content production workflowEnsures that content will be produced according to your defined guidelines.

So how does Scompler look like?

This is one of the central views of Scompler: The calendar!

Or alternatively the yearly view

But let’s start from the beginning: How to create a content strategy in Scompler?

TopicPlan

StoryBoards

Contentstorage

ContentPerformance

ContentReports

3. Story-boarding

Management

4. Contentplanning

1. ContentStrategy

In Scompler, you can model each one of your personas

This includes several attributes which you can apply to your persona

You can also select a wide range of attributes for content marketing

You can add all your attributes individually…

You can also add descriptions and assign each attribute to one or more personas

The content strategy is available to view as a whole document for everybody

And for security reasons, users, teams and roles can be defined easily

And we can define different rights for the users (strategy for admins only)

Step 2: How do we create our topic plan

TopicPlan

StoryBoards

Contentstorage

ContentPerformance

ContentReports

3. Story-boarding

Management

4. Contentplanning

1. ContentStrategy

First we create a mission and categories…

Then we can create topics in each category

And in every topic we can create „stories“: How does the topic affect our personas?

You will get further information on „roll-over“

As well as further information about the persona

On click you can edit all the details of the story

And you will see all the stories in your yearly calendar…

Step 3: How do we create the storyboards?

TopicPlan

StoryBoards

Contentstorage

ContentPerformance

ContentReports

3. Story-boarding

Management

4. Contentplanning

1. ContentStrategy

(incl. Personas, Customer Journey and „Core Story“)

In each story, we can see the parameters we created for the strategy…

And we can define which of the global options suit to the story

Now you can create different types of content for the story

The content types are freely definable in your strategy section

And finally we have created several content pieces for several personas

You have a perfect overview of all the key information (columns customizable)

You will always see further information on roll-over

You can also add tasks directly to our story (which can be considered as a campaign)

Again, you can see the whole story incl. content and tasks in the calendar, too.

Step 4: The Content Planning

ThemenPlan

Contentstorage

ContentPerformance

ContentReports

Management

4. Contentplanning

1. ContentStrategy

StoryBoards

3. Story-boarding

For each piece of content, you can define all the relevant data for the production

We can also apply different people to different roles (and we see all activities)

You can also upload every kind of material (documents, files, pictures, links, …)

And finally you can select the approporiate strategic attributes…

Attributes, which we have been specified in the story are marked orange…

And attributes specified in the persona will be marked blue…

Now you can select the appropriate attribute (here: the goal)

All attributes will be explained on mouse over

Finally you can print (or export to PDF) a content brief with all the information

Step 5: Content Production

ThemenPlan

ContentPerformance

ContentReports

Management

1. ContentStrategy

StoryBoards

3. Story-boarding

4. Contentplanning

Contentstorage

You can use the integrated editor to produce the content

Alternatively you can upload a file, for example a Microsoft Office document

Or you can connect Scompler to cloud storage, such as Google Drive or OneDrive

You can comment and discuss the text with other users…

And you can control the workflow

The workflow is completely customizable

A checklist makes sure that you considered each of the strategic aspects

Again, all attributes will be explained on roll-over

Again, you can add tasks to the content and assign them to certain people

And if the content is ready, you can send it to other people for sign off

Again: All articles and tasks will show up in the calendar

And all items can be moved via drag & drop

Step 6: Content Storage and Content Distribution

ThemenPlan

Contentstorage

ContentPerformance

ContentReports

Management

1. ContentStrategy

StoryBoards

3. Story-boarding

4. Contentplanning

All articles will also show up in the editorial plan

And here they can be filtered in a number of ways…

But you will also find every content, topic or story via our global search

And you can connect Scompler to almost every platform which has an API

Including to a CMS as well as Analytics

So you can post each article automatically, also at a pre-defined time

Step 7: Content Analytics and Reports

ThemenPlan

ContentPerformance

ContentReports

Management

1. ContentStrategy

StoryBoards

3. Story-boarding

4. Contentplanning

Contentstorage

We aggregate the available performance data for every piece of content

There is also analytics integrated in the editorial plan

And we provide reporting about all manner of content

And then you can amend your strategy and start all over again!

Topic plan

Story-boards

Contentstorage

ContentPerformance

ContentReports

3. Story-boarding

Management

4. Contentplanning

1. ContentStrategy

Wrap up

Ensure your team is delivering on the right

objectives

Stop wasting budget and resources on

ineffective content

Know yourstrategy is properly

implemented

The platform is available both, in

German and English

Thank you very much

Mirko LangeFounder and managing director ScomplerVP strategic consulting ScribbleLive Inc.

+49 (177) 27 40 778mirko@scribblelive.comhttp://www.scompler.com

scompler content marketing platform

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