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IBM UNICA

IBM Unica is the most popular marketing automation system

for the B2C marketing space. IBM Campaign (more popularly

know as Unica Campaign) is capable of handling huge

datasets and create audience lists with millions of records.

21cssindia can help in implementing IBM Unica, setting up the

environment, creating reusable objects and drive pilot

campaigns. If IBM Unica is already present, 21cssindia can

help design strategies to make better and optimal use of the

environment.

Introduction to Unica Campaign

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21cssindia can help in staffing and training resources

on IBM Unica Campaign as well.

Training is an costly Affair …….But what if it is done Online at the convenience of the Trainer & the Trainee sitting in any part of the World……….

Thats what 21cssindia Makes Possible.

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Marketing Campaigns

Campaign Life Cycle

Unica in marketing campaign

Concepts and need for Unica

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Users and concepts Adding New User Modify Users Remove Users Edit user information Assign role to Users

User, User Groups and Roles

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Adding New Group Modify Groups Remove Groups

User Groups and Concepts

Unica Roles & configuration

Roles and Concepts

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Concepts of offers Offer templates Offer Creation Offer operations

Offer management

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Concepts of Campaign Unica Campaign Overview Campaign Creation Campaign operations

Campaign management

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What are flowcharts? Concepts of flowcharts Adding Flowchart to campaign Flowchart Creation Flowchart Processes Data manipulation processes Run Processes Optimize Processes

Flowcharts

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Select Merge Sample Segment Extract

Data manipulation processes

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Snapshot Schedule Mail list Cal list E Message

Run Processes

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Derived fields User variables Custom macros Templates Stored Table Catalogs

Optimize ProcessesStored objects

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Flowchart cell reports Segment Crosstab reports Calendar of Campaigns System-wide reports Object-specific reports

Reports

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Contact Information

37-12-14,Plot No-27,NGGO's Colony,           Pattabhi Reddy Gardens,

           Visakhapatnam-07 IN +91-910-093-4572 IN +91 891 2728543

 US 201-210-8616Email: contact@21cssindia.comWebsite: www.21cssindia.com

Conatct Us

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