scb networking at the watershed june 2013 - exploiting social media noisy little monkey
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@MrJonPayne
EXPLOITING SOCIAL MEDIA
WATERSHED – JUNE 2013
NOISY LITTLE MONKEY
Specialising in professional, financial and legal service sectors
SEARCH & SOCIAL MEDIA MARKETING
@MrJonPayne
Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?
@MrJonPayne
pinterest google+
takeaways
@MrJonPayne
YOU WILL NOT ASK QUESTIONS NOW
http://www.flickr.com/people/38375554@N05/
YOU WILL REMEMBER THEM
@MrJonPayne
YOU WILL VIEW THESE SLIDES ONLINE
http://www.flickr.com/people/38375554@N05/
AND GIVE US SOME FEEDBACK (PLEASE)
@MrJonPayne
WHO CAN YOU EXPLOIT?
@MrJonPayne
US!
Industry geeks will share your content and brand messages. They may not actually be the people who
buy the most, but they’re noisy and have influence over the rest of us @MrJonPayne
EXPLOITING THE MUSE
REQUIRES A LITTLE ORGANISATION
@MrJonPayne
HOW DO I FIT IT ALL IN?
Stock articles are those which are key to how your organisation helps people, flow are
those which relate to current events. Planning is key to actually getting it done.
STOCK & FLOW
@MrJonPayne
THIS IS THE PLACE TO START
@MrJonPayne
IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne
http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
THIS MUCH
IS FACEBOOK
@MrJonPayne
@MrJonPayne
Some 45 billion web pages
http://www.worldwidewebsize.com/
45 billion other
web pages are
fighting over the
remainder
@MrJonPayne
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_
of_Like_CPG
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
@MrJonPayne
You do the math(s).
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
@MrJonPayne
YOU NEED TO BE IN
NEWSFEEDS
You do the math(s).
@MrJonPayne
FACEBOOK IS TESTING A SEARCH ENGINE
@MrJonPayne
Users search for stuff and it gives them answers based on their historic timeline
and those of their friends @MrJonPayne
And the friends of their friends.
@MrJonPayne
Be this guy.
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne
OK.
THAT’S THE FOUNDATION
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
ENGAGE
@MrJonPayne
IMAGES & VIDEO
@MrJonPayne
A great Facebook page shares cool images and video that are of interest to its
audience @MrJonPayne
This?
@MrJonPayne
Photos on Facebook generate 53% more likes: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-
NEW-DATA.aspx @MrJonPayne
Lots of weight / EdgeRank
@MrJonPayne
You can curate other people’s photos, it’s not all about you… But remember to
include a description… @MrJonPayne
Timing – Post when your audience will most likely be online @Tashsb
MEASURE WHAT WORKS
IT’S EASY – THERE’S FACEBOOK INSIGHTS
@MrJonPayne
WHEN YOU CREATE
Our first Google Chrome Extension (it’s free)
LINK BACK TO YOUR SITE & MEASURE SUCCESS
@MrJonPayne
EXPLOITING TWITTER
REQUIRES A LITTLE FINESSE
@MrJonPayne
NOT COLD CALLING
No set up. Share shortened links. Data shows up in Google Analytics.
MENTIONS
@MrJonPayne @MrJonPayne
NOT COLD CALLING
We love Cat – She’s ace.
YOU’LL GET BANNED FOR SPAM
@MrJonPayne
NOT ME ME ME
REMEMBER – YOU, WE, ME
@MrJonPayne
@MrJonPayne
140 CHARACTERS?
NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS
@MrJonPayne
WHY SO SHORT?
It gets easier with practice
FOR SHARES!
• 100 characters leaves enough room for RT<twittername> & a
comment
• Also – put links towards the beginning or in the middle with no
# or mentions if you want a better CTR
@MrJonPayne
YOU CAN BE MYSTERIOUS & FUNNY
Only 28 characters in the best headline ever, 29 if you include the protagonist
AND SHORT
@MrJonPayne
USE FREE TOOLS
Hootsuite and SocialBro can help you schedule tweets and give you lots more
besides
FOR MAXIMUM IMPACT
• Schedule your tweets
– For when your audience is awake
– For when they’re looking
@MrJonPayne
A TWEET HAS A SHORT LIFE
2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-
chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125
RECYCLE THEM AT LEAST 6 TIMES!
@MrJonPayne
WHO HAS HEARD OF PINTEREST?
@MrJonPayne
It’s all about the images! Organise, Like & Pin!
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
More than just cakes and cats
@MrJonPayne
Not just for Girls @MrJonPayne
Or exciting products
@MrJonPayne
Verify your business account @MrJonPayne
No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne
HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A
‘BORING’ COMPANY?
@MrJonPayne
Make it personal - Include the team
@MrJonPayne
Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
Chic, blonde, braided updo!
The perfect hairstyle for a
wedding or party.
Great image by @Janedoe
@MrJonPayne
REUSE, REPURPOSE, RECYCLE
FOR AWESOME RESULTS ON GOOGLE
@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this.
@MrJonPayne
Verify your account to see your face in the search results
@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your business, you can upgrade this.
Verify your website using Google WMT and pwn search results @MrJonPayne
TAKEAWAY
STOP THE SCROLL
@MrJonPayne
FUNNY
@MrJonPayne
DISGUSTING
@MrJonPayne
SEXY
@MrJonPayne
SEXY
@MrJonPayne @MrJonPayne
GET THE SLIDES: http://goo.gl/t0DbP
ASK: @MrJonPayne
@MrJonPayne
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