sbd introduction to company

Introduction to SBD

Business focus

Security

Low Speed Impact

..providing expertise

on overseas market

needs, requirements

and specifications.

Consultancy Reports

Telematics & ITS

Benefits of using SBD

Our experts are:• Technical engineers from the automotive industry• Independent and well respected

Reports are• Easy to read• Graphical• Concise• Accurate• Trustworthy

Global coverage

North America

Brazil

Russia

China

IndiaASEAN

Europe

How we do our research?

Who?In-house experts

Network of partners

How?Own research and contacts in

the industry

Hire cars, test, tear down etc

Shows, exhibitions and conferences

We provide support to the entire

automotive value chainVehicle manufacturers

Suppliers

Telematics service providers

Governments & related industries

Our customers

Corporate history1995

SBD ‘Security’ established 1996

‘Telematics & ITS’ added 2003

‘Cost of Ownership’ started 2006

SBD-Japan established

1999What Car? security

award for SBD client

2002First UK RDS-TMC

navigation by SBD client

2007‘Low Speed Impact’

added

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Corporate turnover

£0.3 million

£2 million

¥45 million

¥300 million

Introduction to SBDJ

Japanese technical representativeso Overseas information but local support in your

language and your time zone

Nagoya

Technical research

Product strategy

Project management

Competitive benchmarking

Cost reduction activity

End user surveys

Consulting

FOCUS ONSECURITY & COST OF OWNERSHIP

SECURITY CONSULTANCY

Analyse your product and its intended marketIdentify specifications for maximum benefitAdvise on expected changes and actual theft methods Review specifications, CAD design, prototypes or production samplesConduct evaluation tests to predict the performance of the official approval testingManage your approval testing

SECURITY REPORTS

Benchmark studiesMarket reports

Country summaries Global requirements

Market studies Theft analysis

Smart key development

Global requirements

Theft and technical trends

Will Brazil mandate vehicle tracking on-time?

What are the technical challenges?

How will New Zealand reduce vehicle theft?

Mandatory immobilisers?

How will Russian insurers motivate manufacturers to improve vehicle

security?

Sweden, Russia…Will other countries adopt, or be influenced by,

Thatcham vehicle security criteria?

Dutch insurers investigating NVSRNorway and Finland

Can the downward trend in Western European vehicle theft continue?

What hi-tech methods are professional thieves using to steal newer

cars?

Will bi-directional key fobs benefit the user?

What are the enabling technologies?

What features will be offered?

Our Smart Key vehicle benchmarking:

How do the latest systems perform?New applications (eg: Mercedes LCV)

FOCUS ONTELEMATICS & ITS

Breadth of coverage

ReportsDeliverables for each stream

$ € ¥

0101100101110101001011101000101101000111

Market trends

Technical trends

Sales forecasts

Databases

ReportsPurchasing options

Subscription

Reports feature decisive conclusions and key recommendations

All reports are fully translated into Japanese

One-off reports Subject stream

$ € ¥0101100101110101001011101000101101000111

Public eCall Vs

Private eCall…

… which will win?

… when will it happen?

…high interest, but still low unit sales

Telematics in China..

Are portable navigation suppliers competitors or partners?

What impact will low-cost navigation systems have?

How to implement connected services?

How will next generation TPEG services

be delivered?

What’s next for Bluetooth in the car?

Will DAB be a success in Europe?

Has ADAS moved to the mass market?

jappleby@sbd.co.uk

Know what tomorrow brings…