satc “girls night in” viral/grass roots marketing campaign march 10th, 2009

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SATC “Girls Night In”Viral/Grass Roots Marketing Campaign

March 10th, 2009

Proprietary and confidential information

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Agenda

ObjectiveProposed Strategies

Q&A

Contact

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Our Mission…Create a grassroots social media campaign highlighting the SATC widget and promotion to maximize reach potential.

This “gorilla” marketing campaign will introduce a higher level of interaction between the promotion and HBO.

The tactics proposed will generate responsibilities for HBO and ePrize.

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Proposed Tactics-Roadmap

Internal “Press Releases”External “Press Releases”Feature PresentationFan Pages“Sweeper” SitesTwitter

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Press releases start viral campaign.ePrize and HBO employees highlight promotion and widget.

Internal HR email blastUpdate Facebook “Statuses”Facebook HBO/SATC Fan PageePrize WidgetePrize writes blog entry about promotion.

• This is pushed to Facebook and Twitter.

Responsibilities: Each employee posts and promotes on their OWN social media site/blog.Expected reach: a few thousand highly engaged employees

Internal Press Releases

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PROMO magazine press release via email blast

Responsibilities: ePrize

Expected reach: ~50,000 promotion industry professionals

External Press Releases

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ePrize will feature the SATC Promotion on ePrize.com.

ePrize.com is a top five aggregator for all promotion hits to ePrize promotions.

Responsibility lies within ePrize.

Expected reach: ~25,000/month

Feature Presentation

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ePrize administrator reaches out to top 5 Facebook Fan Pages.

User Generated Fan Page adds widget, promotes from within.Responsibility lies within ePrize.

Expected reach: ~2 million avid fans

Fan Pages

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ePrize promotes SATC promotions and Widget to Top 10 Sweeper Sites as determined by ePrize Analytics.Responsibility lies within ePrize.

Each month the Top 10 Sweeper Sites contribute up to 1,000,000 hits to ePrize promotions and 3,250,000 impressions across the Sweeper Site landing pages.

“Sweeper” Sites

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Twitter account set-up to distinctly discuss SATC, and publicize promotion.Creating a Twitter SATC profile will create lasting customer interaction beyond the SATC profile.

Reach to consumers is infinite.

www.search.twitter.com Search “SATC”Numerous users appear, already discussing SATCGive users a chance to interact with the client, continue to build your brand.

Optional prize give-a-ways through SATC

Twitter client.Responsibility relies with the subject matter expert; HBO.

“Tweeting” SATC

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Thank You!

For more information, contact:

Derek MooreAccount Director212.835.2387

Adam ValentineSocial Networking Guru248.543.7519