sales 101: how to write an email that everyone responds to
Post on 21-Oct-2014
3.267 Views
Preview:
DESCRIPTION
TRANSCRIPT
How to Write an Email that will make Everyone Respond
We will be starting at 6:00 pm EST.
Why do you want to get in touch with them?
Brainstorm 1 person that you would like to approach for any reason.
1
2
By Michael Pici
• Sales Prospecting
• Approaching Investors
• Co-Marketing Outreach
• Event Coordination
• Partnerships
• Business Development
• Recruiting
• Internal Communication
• Getting support for ideas
• Meeting a mentor
• What else?
Situations
1. Preparing to write a great email + Try it Live
2. The formula + Try it Live
3. Hacks
4. Hit Send
AGENDA
Preparing to write a great email. 1
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
Take 5 or 10 minutes…
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
Be curious
WHAT IS A KEYWORD?
Ideas • Google Search
• Personal Blog
• What do they care about enough to write about?
• Social Media Profiles • Interesting Post? • Follow anyone cool? • Recent changes /
updates? • Newsle
• Company Website • Team / management
page • About us page • News page
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
How are you connected?
Trigger Event: “A trigger event is something that happens either internally or externally to an organization that has the potential to create an urgent and compelling need for your product, service or solution. Suddenly new priorities emerge from this occurrence – ones that are a catalyst for change.” – Jill Konrath
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
Leverage lead intelligence if possible… • Pages viewed / last time on your site • Marketing emails read • Where they came from… (search phrase) • Website revisit alerts
What are their priorities?
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
Identify multiple points of contact… Start with 1
Try it Live.
The Formula. 2
Set a Goal: Forget closing the sale…
Get a response
Subject Lines • Mike, quick question
for you • [Mutual connection]
recommended I get in touch
• Ideas for [thing that is important to them]
• Question about [recent trigger event or goal they have]
• Thoughts about [title of their blog post]
• Have you considered [your thought or recommendation]?
Free, Final, Reminder, Sale, Tempting, Specials, Complimentary, Help,
Donation, Don’t, [Company Name], Exciting, Unique, Discount, Solution,
Partner, State of the art, Preview
Mike,
Notice Something Relevant…
WHAT IS A KEYWORD?
Start off by saying something about them…not you. • I noticed you… • Elon Musk mentioned… • Saw that we both… • I loved your post on… • Congratulations on..
How many emails do you reply to that begin with, “My name is….”?
Try it Live.
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
What is your Value? A typical value proposition sounds something like…. “We help web marketing firms increase their lead generation by 400% and effortlessly prove ROI to their clients.” – Potential HubSpot value proposition
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
You are not a commodity. Focus on ideas and insights that will be a value add to help your prospect achieve their goals…
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
Use your research to align with your prospect.
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
Create a bridge between them and you
Try it Live.
Ask a great question.
Be Different
• How, if at all, would you like to improve your strategy?
• Is [benefit to them] a priority for you right now?
• Do you have any unanswered questions about [topic of learning]?
• Are you after a lifestyle business, or world domination?
• Are you alone on this?
• Has it always been this way?
• Where did you expect to be by now?
• Would it be nice, or does it have to happen?
• What would you recommend? \ What would you do if you were me?
• What are you hearing?
• Was this all your idea?
• Now what? Credit: Rick Roberge
Questions
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
Signature: • Don’t distract • Leave contact information, and a link
to view your online profile of choice
Probably best off if…
Keep it short., aka no need to scroll
Plain text, black and white
No links or attachments
Try it Live.
Hacks. 3
Track your Email Opens: Know when your message is being read in real time…
Try Signals – a free chrome extension
that shows who has opened and clicked
your emails.
Try Signals – a free chrome extension
that shows who has opened and clicked
your emails.
GET SIGNALS TODAY
WHAT IS A KEYWORD?
PERSPECTIVE: Consumer/
Prospect
Google Alerts – great for prospecting and help curate trigger events. • News about a person or their interests • Company news • Industry News • Funding • Mentions of your company
Should I stay or should I go? One of my best performing emails, reaching reply rates of 40%
QUESTIONS?
THANK YOU.
top related