rss applied rss marketing

RSS Applied Marketing Strategy

using RSS for marketing your product

DEFINE YOUR RSS STRATEGY

Decide who your RSS feed will target

Determine how the rss marketing will tie in with your other marketing plans

Set goals so you can determine if your RSS marketing strategy is effective

MONITOR OTHER FEEDS

Watch the feeds from your competitors

Figure out what works for them and adapt it for your business

Stay up to date with their changes

DECIDE WHAT TO PUT IN YOUR RSS FEED

RSS can deliver regularly updated podcast

Market your companies videos via rss feeds

RSS marketing is great for blog feeds and blog marketing

Instantly notify customers of price changes via RSS

PROMOTE YOUR RSS FEED

Promote your feed on your site. The RSS feed should be highly visible and easily subscribed to

Promote your feed on other sites like Feedburner

Optimize the RSS feed for search engines

TRACK PROGRESS OF RSS MARKETING

Track as many metrics as you can

Use a service like feedburner to track subscribers

Monitor click throughs and ad views if you have them in your feed