rri bm webinar slides v2

4-STEPS TO MARKETING MAXIMIZATION

1. Understand who your IDEAL CUSTOMERS really are so you create exactly...

2. The CONTENT they’ll consume...

3. The PRODUCTS they’ll buy, and...

4. The MARKETING messages that will turn prospects into customers and customers into lifelong fans.

With advancements in technology—marketers are

continually finding new ways to engage with their audience and

generate leads.

Trend #1: LACK OF TRUST

Estimates of lack of trusty vary from

50-65%.

In a recent online marketing survey...

“You can’t be too careful in dealing

with them!”

Trend #2: OVERWHELM

The biggest problem of most entrepreneurs is OVERWHELM

To deal with overwhelm, most people do nothing.

A 4-Step Blueprint to ensure that you are doing the Right things

at the Right time with the Right customers.

The Solution...

What would it be like to look right into the mind of your prospect with X-Ray vision and see exactly what their problems are?

And then deliver your sales message so that it precisely addresses these problems?

1. The Core Problems

To serve your customers well, you must know

them well.

The goal is to create an intelligence

system that gives you ongoing

information about who your prospects and customers are.

Demographic Data

2

3

1

Psychographic Data

“Skeleton Keys”

Use this information to drill down to the 5

Core Problems of your ideal customers.

• Who benefits most from your products and services?

• Who’s been your best customer? • Who’s been your worst customer? • What problems keep them awake at

night? • How much of an impact do these

problems have on their lives? • What are their biggest dreams or

desires? • What are their biggest fears? • Who are their role models or mentors?

What challenges are they facing that need to be

solved urgently?

• Surveys • Industry Reports • Pew Research Center • Keywords & Competition:

iSpionage, SpyFu, KeywordSpy • Google Adwords • InfoUSA • Blogs, Forums, Social Media • Small Business Association

Competitive Analysis Tool • Hoover’s, Dun & Bradstreet,

Forrester • Amazon

What you think you know can seriously hurt your business. ‘‘

51% of our customers already had a product or service.

2. Content Plan

What’s the big elephant in the room?

“I know I’m supposed to but I don’t...”

Do you really NEED... ...a podcast ...a blog ...YouTube videos ...a Facebook page ...a Twitter account ...a LinkedIn profile ...article marketing ...Pinterest posts ...webinars ...ebooks

The problem is we don’t do it because

we feel overwhelmed and confused...

We don’t have a CONTENT PLAN

DEFINITION Content Marketing is

marketing and business processes for creating and distributing valuable and

compelling content to attract, acquire and engage a clearly

defined and understood target audience – with the

objective of driving profitable customer action.

—Joe Pulizzi

•Companies with active blogs receive 97% more leads than other companies

•61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content

•The average cost to generate a lead through inbound marketing is about half the average for outbound marketing

•Social media sites and blogs reach 8 out of 10 of all U.S. Internet users

•80% of decision makers prefer to get company information in a series of articles versus an advertisement

•Content creation is ranked as the single most effective SEO technique

Targeting the wrong market.1

2 Reasons Marketing Underperforms...

Targeting the right market, but not understanding it fully.2

• Slogan: “The taste just got better.”

• Market Values: America, friendship, nostalgia, familiarity, loyalty, tradition

• Customer Response: “History is being taken away.”

Power of a Content Calendar

How do you build a profitable product suite that adds tremendous value and maximizes

revenue for your business?

3. Product Plan

Make the product your market wants or needs, instead of the

product you want to make.

Match products to the stage of your business.

Newton...a mind forever voyaging through strange seas of thought.

—William Wordsworth ‘‘

Develop (prototype)

Deliver

OfferM.V.P. Minimum

Viable Product

A strategic marketing plan directs your strategies and actions for your products, pricing, sales and promotions.

It makes it easier for you to capture new customers, sell your products, take advantage of opportunities and build

your business long-term.

4. Marketing Plan

The average database

degrades by about 25% per year.

If you do nothing...

Money1Market2Message3Media4Metrics5

Mobile Optimize • 81% of all smartphone users browse

the internet with their phones. • A study by Nielsen and Google found

that 77% of mobile searches happen even when desktop devices are also available.

• Multi-Screen Shift: Up to 90% of users use multiple devices to accomplish a goal.

Mobile Optimize • 81% of all smartphone

users browse the internet with their phones.

• A study by Nielsen and Google found that 77% of mobile searches happen even when desktop devices are also available.

• Multi-Screen Shift: Up to 90% of users use multiple devices to accomplish a goal.

Mobile Optimize • 81% of all

smartphone users browse the internet with their phones.

• A study by Nielsen and Google found that 77% of mobile searches happen even when desktop devices are also available.

• Multi-Screen Shift: Up to 90% of users use multiple devices to accomplish a goal.

4-STEPS TO MARKETING MAXIMIZATION

1. Understand who your IDEAL CUSTOMERS really are so you create exactly...

2. The CONTENT they’ll consume...

3. The PRODUCTS they’ll buy, and...

4. The MARKETING messages that will turn prospects into customers and customers into lifelong fans.

Free Training Video & Special Reports

on Marketing Maximization:

PamHendrickson.com/Tony