rootsrated deck & demo
Post on 23-Jun-2015
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The outdoor industry must
answer the question: “Where can I goplay outside?”
RootsRated was created to allow retailers & brands to answer that question and
thereby position themselves as the local experts.
Specialty retailers =Local knowledge
However, these local retailers often lack the time and resources to properly market their
expertise on mobile and social channels.
RootsRated allows local retailers to disseminate
their unique knowledge to a worldwide audience of
outdoor enthusiasts.
Stores recommend activities at the point of sale, online, and through social
channels. RootsRated in turn points back to the retailer as the local expert.
RootsRated links local customers to brick-and-
mortar shops, top brands and authentic outdoor
experiences.
Dead-simple navigation:Enthusiasts choose a city and an activity.
Now we know where a user is (or wants to be) and what they’re interested in doing outside.
We host a unique and valuable opportunity for the industry to speak to a currently-active
consumer in an authentic voice.
When a user chooses an activity, the retailer who curated this experience is featured.
The retailer is also includedin a convenient store locator.
Through RootsRated, specialty outdoor stores and brands have
the opportunity to connect with passionate users who are in the market for their
products RIGHT NOW.
Traction:We’re generating revenue and
working with 55+ retailers and 10+ brands.
A few of our current customers:
Recent customer: Marmot, $5,000/month
In 6 months, we have generated:
55+ retail partnerships and1,000+ expert reviews in
35 cities.
25 new cities are on the way
We have also formed several helpful partnerships in our
test city of Chattanooga.
ChattanoogaFun.comThis site has 70,000
monthly unique visitors and now features a RootsRated widget
on the outdoor section.
We are discussing similar content
partnerships withNashville, Raleigh
and Chapel Hill
The Crash Pad (Hostel)
This hip outdoor-themed hostel in downtown
Chattanooga has a widget live on
every page of their popular site.
RootsRated is positioned for extraordinary growth in a
flourishing industry.
The outdoor industry is an often-overlooked economic super sector.
$2.95 billion in revenue was earned by outdoor specialty retailers in 2010
$80 billion annual tax revenuecame from the industry
$646 billion in directannual consumer spending is tied
back to the industry
5% annual industry growth ratefrom 2005-2011
On outdoor recreation trips, for every $1 spent on outdoor equipment, $4 goes to
travel-related spending
Fynn GloverCEO
RootsRated
Gordon SeaburyCEO
Horny Toad Activewear
Chris Howeco-owner
Trailblazer
Dawson Wheelerco-founder & co-owner
Rock/Creek
Mark McKnightMarketing & eCommerce
Rock/Creek
We have a team with 75 yearsexperience in the outdoor industry.
“As a specialty retailer, we survive through a craft of experiential storytelling that evokes the emotion and wander-lust of our customers. RootsRated is a terrific way to help tell one chapter of your company’s story.”
Chuck MillsapsGreat Outdoor Provision Comapny
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