richard rovner vice president, marketing mathworks€¦ · vice president, marketing mathworks ....

© 2013 The MathWorks, Inc.

Embracing Complexity

Richard Rovner

Vice President, Marketing

MathWorks

Why EMBRACE complexity?

2,000 kilometers

600,000 cars

Data from OpenStreetMap – published under Open Database License (ODbL)

Zero Traffic

Deaths?

Model-Based Design

Credit: SwRI

300,000 miles…

…driven by Google’s

autonomous cars…

…with one accident (human)

“We want to use every bit of the car’s capability to be as safe as possible. We want to develop autonomous vehicles that can avoid any accident that is physically possible to avoid.”

- Professor Chris Gerdes

Autonomous Traffic Management

From Smart Components…

… to Intelligent Transportation Systems

Bosch:

eBike Development IAV:

Hybrid vehicle simulation

Zero Traffic

Deaths

Key Technologies

Model-Based Design

Multi-Domain Modeling

Code Generation

Student Competitions

Pre-University Applications

Embedded Code on Hardware

Easy-to-Build Devices Programmable Hardware

+

+ Master Class:

Connecting Low-Cost

Hardware to Simulink

Blackout-Free

Affordable Power

RWE Automates

Gas and Power Trading

With Non-Linear Modeling

Horizon Wind Energy

Predicts Revenue and Risk

Horizon Wind Energy’s Wheat Field Wind Farm

Model and Simulate

Wind

Turbines

Wind Farm

Controller

FDI

Model and Simulate

Model and Simulate Model and Simulate

Key Technologies

Data Analysis

Advanced Algorithms

Parallel Computing

Key Technologies

Data Analysis

Variety

Volume

Velocity

Tesco Stores

Optimizes Inventory

Products

Promotions

Days of the Week

Holidays

Orders

Sales Forecasts

Weather

Location

…and so on…

HKM:

Just-in-Time Steel Production

Calculating Derived

Data from Multiple

Sources

Health Care

For All

Neuroimaging of Brain Activity

PET

SPECT

EEG

MEG

fMRI

Function?

Structure?

Connectivity?

Courtesy: Wellcome Trust Centre

for Neuroimaging, UCL, UK

Courtesy: Wellcome Trust Centre

for Neuroimaging, UCL, UK

Courtesy: Wellcome Trust Centre

for Neuroimaging, UCL, UK

Weinmann Medical:

Life-Saving Transport Ventilator

https://www.youtube.com/watch?v=Cd9yR64jwFo

12 pneumatic chambers

13 actuators

12 position sensors

12 pressure controllers

12 position controllers

11 degrees of freedom

Perpetual

Assistants

Life

From Diagnostics…

… to Therapeutics

Nanoscale Control of Fluid Flow

Courtesy: R. Probst, Z. Cummins, C. Ropp, E.

Waks, and B. Shapiro, Fischell Department of

Bioengineering, University of Maryland

Controlling Quantum Dots at Nanometer Scale

Courtesy: R. Probst, Z. Cummins, C. Ropp, E.

Waks, and B. Shapiro, Fischell Department of

Bioengineering, University of Maryland

Health Care

For All

Will you

EMBRACE

complexity?

EMBRACE

this Conference.