rhizomatic art stories mw2011

ART STORIES Balancing Between Innovation and Usability

We’ll talk about…

• What is Art Stories

• Important findings in post-launch user tests:

Did we find the right balance between innovation and usability?

• Future challenges

Art Stories at smk.dk Launch statistics

Research based

• Vision – A reliable research based resource

• Reality – Users are pleased to be guided by experts

Serendipitous

• Vision– A web of related stories about art where users

will get lost in a positive way

• Reality– Users do get lost – but they have fun!

Persuasive

• Vision– Lots of different interaction possibilities to draw

users in

• Reality– Users feel compelled to click on everything

Visual

• Vision– Images work as primary entrances to ever

deeper layers of information

• Reality – Users navigate via images, rarely via text

User-centred

• Vision– Users create their own ‘trails’ by engaging

with the content

• Reality– Users are excited about forming their own

trails through art history

Connected

• Vision– Art Stories connects SMK artworks with

related material all over the Web

• Reality– Users expect Art Stories to reflect what’s

currently going on at SMK

Multivocal• Vision

– Art Stories cultivates a multivocal approach

• Reality– Users don’t want to contribute

Future challenges

• Loyal users?

• User-contributed content or not?

• Never ending Art Stories?

Thank you !annette.hvidt@smk.dk

merete.sanderhoff@smk.dk

http://www.smk.dk/en/explore-the-art/art-stories/

ART STORIES Balancing Between Innovation and Usability