r:evolution 2014 - gideon lask

Post on 28-Nov-2014

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Gideon Lask spoke about social maturity at our launch event for TrueStart.

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Social  is  not  a  marke/ng  opportunity….    It’s  your  most  important  sales  channel.  

THE THREE STAGES OF SOCIAL MATURITY WHERE ARE YOU, WHERE ARE THEY AND WHAT’S NEXT?

Social  is  not  a  marke/ng  opportunity….    It’s  your  most  important  sales  channel.  

Late Nineties Today

Retailers Repeating The Same Mistakes…

Social  is  not  a  marke/ng  opportunity….    It’s  your  most  important  sales  channel.  

2004 INTERNET USAGE

50% SHOPPING / RESEARCH

2014 INTERNET USAGE

80% BEING SOCIAL

Affiliate acquisition

PPC acquisition Banners acquisition

SEO acquisition

Affiliate acquisition

PPC acquisition Banners acquisition

SEO acquisition +

Social Commerce

Don’t Bolt Social On….....Do Bake Social In

THE SECRET TO SELLING ON SOCIAL

OUR PLATFORM:

Launch social sales campaigns across all major networks and marketing channels. On any device. Drive direct and indirect sales. Do it minutes.

Case Studies >>

Our Platform is Dedicated to Selling on Social

THE IMPACT

•  Fans start shopping

•  Increased margin

•  Acquire users

•  Customer insight

GETTING STARTED

•  No development

•  Limited marketing spend

•  No need for expertise

•  Enhances rather than replaces

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