retail chocolate bars
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Retail Chocolate Bars
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Success will be driven by Premium Chocolate which has:
• Health innovation Driven by the Benefits of Cocoa• More visible branding strategies• Certification• Sophisticated packaging • Taste for indulgence
Source: Euromonitor International, August, 2013
Category is Growing
Mass Market Chocolate in North America is forecasted to grow at 8% over the next 5 years
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Growth has been attributed to:
• Increasingly widespread acceptance of premium chocolates, spurred both by consumers’ desire to indulge in this “affordable luxury” and by the influence of foodie culture
• Growth of chocolate retailers, both through franchise expansion and by successful independent shops looking to expand their footprints
• Continued innovation in packaging and flavors by major and niche chocolate manufactures alike
• Increased marketing support and advertising expenditures
Source: Chocolate Candy in the U.S. by Packaged Facts, 2012
In 2011, Premium Chocolate had grown to 19.7% Share of the Chocolate Category ($1.13 Billion)
Premium Chocolate Driving Growth
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Chocolate TrendsChocolate Industry Forecast Includes a Focus On:
•Sales of premium items that are driving the category • High-end varieties • Renowned regions • Hidden secret recipe
•Seasonal and boxed assorted chocolates - with sales expected to expand 13% between 2010 and 2015
•Chocolates for cooking and baking
All Positioned as “Affordable Luxury”
Source: Mintel Group, Aug. 2013, Field Lens by Matt Sena, 2013
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The Average American Consumes Chocolate Twice/Week
American Chocolate Eatings/Capita % Daily Penetration
Confectionary None
107 Times/Year
= Twice/Week
Source: NPD Snack Track Feb, 2010
Americans Love Chocolate
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• 25% of US shoppers look for “All Natural” products
• 17% of US shoppers preferred “Made or Grown in the USA” products
• 22% of Consumers will travel to a store that is not close to their home to find organic/natural products
Sources: Natural Foods Merchandiser, 2012 Market Overview, 2013 10 Key Trends in Food, Nutrition & Health conducted by Kampffmeyer Food Innovation, 2013 MamboTrack Annual Natural and Organic Product Survey, Eco Pulse Survey by the Shelton Group,
Gourmet, Natural Chocolate will Generate Incremental Volume and Margin
The Niagara Chocolates® Line Offers Chocolate that is Gourmet, All Natural and Made in the USA
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About Niagara Chocolates®
• Niagara Chocolates has been making premium chocolate candy for more than five decades
• With roots in fundraising, Niagara Chocolates have traditionally been available in Western NY and are well known throughout the region for great tasting, premium confectionery
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Niagara Chocolates® Bars are Available in four varieties
• $.56 cost• $1.00 SRP• 44% margin
Item # Description Case Pack List Price SRP
12685 Niagara Chocolates® Toasted Almond (1.75 oz) 6/24 $0.56 $1.0012686 Niagara Chocolates® Crisped Rice (1.5 oz) 6/24 $0.56 $1.0012694 Niagara Chocolates® Peanut Butter (1.75 oz) 6/24 $0.56 $1.0012695 Niagara Chocolates® Caramel (1.75 oz) 6/24 $0.56 $1.00
Bars are:• Premium Chocolate• Kosher Dairy• Made in the USA• Crisped Rice and Toasted Almond are All Natural
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Bars are Packed in Display Cartons for Easy Merchandising
24 bars per display/carton; 6 cartons per case
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