responsive marketing - market engagement on steroids

Responsive MarketingMarket Engagement on Steroids

@MolehillWeb @MaxOnTheHill

Me, marketing, ins, outs.

• In 2013 Max celebrates 20 years of website experience.

• Background in management, logistics, IT, web & other nerdy things.

• Specialises in:– Digital Engagement, – Online Marketing, and– Conversion Rate Optimisation

Me, marketing, ins, outs.

The difference

Has run bricks & mortar, manufacturing and distribution businesses – running several complex and dynamic e-commerce sites catering to different market segments.

We’ve been our own web client.

Been successful, been broke – know how important online marketing is to achieve success for business owners, their family, staff and life ... it’s not a game !!!

Me, marketing, ins, outs.

The difference

Has run bricks & mortar, manufacturing and distribution businesses – running several complex and dynamic e-commerce sites catering to different market segments.

Been successful, been broke – know how important online marketing is to achieve success for business owners, their family, staff and life ... it’s not a game !!!

General Outline

1. Why - Responsive Marketing?

2. What - Responsive Marketing?

3. How - Responsive Marketing? Is it a match made in heaven ??? -- 15 minute question time –

Please write down or remember questions and ask during question time.

Why?

Why?You must manage your reputation

andengagement online.

Why?You must manage your reputation

andengagement online.

1. Social Media

2. Social and Review Applications

3. Business Listings

4. Forums

5. News

6. Blogs

7. ………. more

What?

What?Responsive Marketing is near real time

optimisation and engagement

What?Responsive Marketing is near real time

optimisation and engagement

1. Social Media

2. Social and Review Applications

3. Business Listings

4. Forums

5. News / Blogs

6. Email / Newsletters

7. ………. more

What?

How?

• Discover & Monitor your market (persona, profile…)

• Set Realistic and Measurable Goals• Gather the Right Data Needed• Monitor Your Goals Frequently• Use Your Data to Make Better Decisions

Data must be ACTIONABLE and RELEVANT

Monitor and set KPIs.... Measure your Return On Investment

Free and Paid ToolsMonitor - Measure - Engage

1. Hootsuite,

2. Social Mention

3. Google Analytics

4. Crazy Egg

5. Lots ………

6. PLANNING

Free and Paid ToolsMonitor - Measure - Engage

1. Hootsuite,

2. Social Mention

3. Google Analytics

4. Crazy Egg

5. Lots ………

6. PLANNING

How do we quantify & plan?... we have some nice tools to help us out.

from basic excel spreadsheets .........

At all times Responsive Marketing should be measurable.

Are we getting an ROI?Data analysis holds the key to Successful Campaigns

Data Analysis

Improve

Compare to Program

Improve

Data Analysis

Compare to Program

“This is not the

data you are looking

for”

to complete marketing platforms... with ongoing analysis and performance measurements.

......... every relevant action and interaction is tracked and measured

Responsive MarketingMarket Engagement on Steroids

@MolehillWeb @MaxOnTheHill

Credits :Content Marketing Institute, SavvyPanda, HubSpot,

Google, Marketing Land, Contagious, numerous people & groups

.... the list just keeps going.