research methods #mdesign12
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Research Methods Presentation Tuesday 24th September, 2011 Duncan of Jordanstone, Dundee University
Jen Ballie PhD Student Chelsea College of Art & Design, University of the Arts, London Email: j.ballie1@arts.ac.uk
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
Contents
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
CONTENTS PAGE
PhD overview - WHAT? WHY? WHO?
Methods & Process - HOW?
Project 1 & 2
The Challenges
The Results - what is my original contribution?
Re!ections & advice
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
PhD Overview
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Over Consumption
The Fashion Industry is worth an estimated £300 billion positioning it as the 6th largest global industry.
• Each year UK fashion consumers spend an average £23 billion (2 million tonnes of clothing)
• 1/5 of these purchases are within the fast/discount sector (characterised by low cost, short lifetimes garments)
• 1.2 million tonnes of these purchases are sent to land"ll.
The Sustainable Clothing Roadmap (2009)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
PhD Overview
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
"I believe a desirable life depends on our deliberately choosing a life of action, over a life of consumption, on our engendering a life style that will allow us to be spontaneous, independent, yet related to each other, rather than maintaining a lifestyle which only allows us to produce and consume.”
Ivan Illich (1973)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
PhD Overview
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
What is the role of the designer?
“By habit, we make user-friendly stuff – so simple that we never let users know how it works or what the true cost is. But we need to design agency and involvement. We need to design for inclusion, repair, co- innovation, and to involve many more stakeholders as agents and actors”
Dr Otto von Busch (2010)
www.oldisthenewblack.org
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Tools For Conviviality
“Designers have been traditionally know as aesthetic finishers of ideas... Rather than serving as the reproductive organ of a consumer society, the designer mindset needs to be cultivated to create new methods and tools which enable people to become empowered and willing to actively contribute to the design of their life and community.”
Ivan Illich (1973)
Methods & Processes - HOW?
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
1. “Co-creativity requires that one believes that all people are creative. This is not a commonly accepted belief...”
2. “When we acknowledge that different levels of creativity exist, it becomes evident that we need to learn how to offer relevant experiences to facilitate people’s expression of creativity at all levels”
Liz Sanders | Make Tools (2011)
Methods & Processes - HOW?
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW?
“The notion of participatory design has the potential to identify a new role for the fashion consumer that aims to promote sustainability by shifting from global to local, from consuming to making and from illusion to imagination.”
Dr Kate Fletcher (2008)
Methods & Processes - HOW?
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - HOW?
The Democratisation of Design
“When the high cost of prototyping can be diffused very widely, the result democratises the opportunity to create.”
Eric Von Hippel (2008)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - HOW?
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - Project 1
6 Pilot
1
2
3
4
5
Public Interaction
1. co-design workshop 2. co-design workshop 3. co-design workshop 4. co-design workshop
5. market stall - DESIGNERS|MAKERS 6. interactive exhibition - Future Everything 2011
Project 1: The Shared Scarf Project
Methods & Process
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Think Make Style Share Design Thinking
Brainstorming Cultural Probes
Quick & Dirty Prototyping Re-"ne concept
think about how it will be used? scenarios
Tweet Tags Blog / website
Community
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - THINK
Design Thinking
Design games to prompt conversation & collaboration
Mindful concept generation
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - MAKE
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - STYLE
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - SHARE
www.thesharedscarfproject.com
Twitter @sharedscarves
online interaction
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - HOW?
Auto-Documentation
A disposable camera and !ip camera are placed in the middle of the table and all participants are encouraged to take turns capturing data. This captures and collects data from their viewpoint.
Capturing data from different perspectives
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - Project 2
4
Public Interaction
1. co-design workshop 2. co-design workshop via skype 3. online interaction 4. interactive showcase / workshop
3 OPEN DESIGN SPACE
Project 2: DRESS UP/DOWNload
Pilot 1
2
Methods & Process
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
www.dressupdownload.com
Pilot - running test sessions and producing prototypes
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - HOW?
Pilot - running test sessions and producing prototypes
“The value of a prototype arises from how productively people interact around its iterations over time.” Schrange (1999)
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - HOW?
The V&A, Friday Night Late, August 2011
Playful Participant Interaction
Bringing groups together
Collecting research data through hands on experiences
Low "delity prototypes - an open invitation to play / large groups of participants
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Methods & Processes - HOW? Methods & Processes - HOW?
www.dressupdownload.com
Playful Participant Interaction
Drop in workshop - inviting public participation
Crowdsourcing "nale
Co-product Collective collection
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
Challenges
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
“If I had asked people what they wanted they would have asked for a faster horse.”
Henry Ford
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
The Results
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
So what?
What is your original contribution and how do you present it?
Written Thesis
• Portfolio of design-led practice
• An interactive tool kit
• A series of scenarios / business models to illustrate “how-to”
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
Reflections & Advice
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Share & Connect
Identify your peers and support each other
Through TFRC we do presentations via skype, PhD seminars and events.
But identify and connect with peers beyond your institution/ research centre
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
Reflections & Advice
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Sketchnotes: Visual Note taking
Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
E-co-textile design: How can a textile design practice sustainably in!uence an emerging digital consumer culture?
Thank You!
Any Questions?
twitter @jenballie email: jenjballie@gmail.com
www.jenballie.com
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