repurposing content to keep your hospital intranet vibrant

Repurposing Content to Keep Your Hospital Intranet Vibrant

Webinar• Duration: Approximately 45-50 minutes• Q & A any time during the session

Your Presenters

Agenda and Goals

• Current state of internal communications in hospitals

• Repurposing Content to Keep Your Intranet Vibrant

• Question and answer session

• Please complete the short survey before you leave the web seminar.

Session Agenda

The recording of this session is available at

http://info.hospitalportal.net/repurposing-content-to-keep-your-hospital-intranet-vibrant-

Current State of the Typical Healthcare Intranet

• Functional, but not engaging• Lots of hyperlinks, minimal graphics• Lots of stale content• Typically no dedicated budget for internal

communication

Intranet connects everyone in the organization

The line between internal and external can be very

fuzzy=

OPPORTUNITY for a Unified Branding

Message

Stage Content

• Crossover content between public facing website and intranet

• Set effective and expiration dates for content to avoid things falling between the cracks

Social Emphasizes Impact

• Forums• Blogging• Commenting• Newsfeeds

Utilization MeasurementBusiness Objectives Accomplished, ROI 0

• Page View Stats• Comments• Poll/Survey

response• More

Sophisticated Reports from SQL

The content that never grew up...

What is repurposingIt’s having a compelling topic, gathering the right information up front and then ...

Thinking series with different angles

Targeting different audiences

Using a different format

Web content is an asset

Your time and creativity

Google search results

Promotes your staff

Drives patient volume

Encourages

engagement

New content: Think strategy

Why are we writing this?

Who is the primary target audience?

Who are secondary target audiences?

What is the goal?

These questions determine other possible

formats and venues for the content

Current content: Is it worth it?

Has similar content gotten high traffic?

Has it gotten particularly low traffic?

Does it support our goals?

Could the content have more than one

audience?Especially patients

5 Steps to repurposing content

Step 1:Start with the patient angle

More elements in a feature story:

quotes, stats, narrative

explanations

Easier to review

Easier to carve into other content

types

Step 2:Start with the feature

style

Step 3: Pick other formats

Infographic

Blog post

Status updates

Slideshow

Digital signage

Q&A feature

Step 4: Identify other

vehicles

Digital signage

Main website

Printed pieces

Social media

Blogs

External website

Industry publication

Step 5: Drive people back

to the website

3 Heads Ups

Heads up 1:No duplicate content

Patient consentVendor agreements Physicians and medical staff

Heads up 2: Give the disclaimer

Prevent bloated website

Prevent broken links

Best practices how long to keep content

(location, content, links)

Heads up 3: What goes up must come down

Q&A

Enter your questions into the “Question” area of the GoToWebinar dropdown menu.

• Please help us by answering the survey at the end of this presentation.

• Contact us at 866-580-7700 or www.hospitalportal.net with any questions or thoughts.

• Register for Upcoming Webinar sessions: “5 Ways to Update Outdated Employee Communication” September 24.