real time, real life, virtual world

Augmented Reality in Real Life and Real Time

Andy GstollCEO, Mobilizy

Outline

What and who is Wikitude?

Why augmented reality?

Wikitude Platforms

Wikitude World Browser

Wikitude Drive

Examples: AR in Real Life in Real Time

Wikitude World Cup competition

Company Overview Pioneer in the AR space since 2008

Company established in Austria in early 2009 by founder Philipp Breuss-Schneeweiss

Set up US operations in early 2010

Team of 10 FTE plus contractors

Self Funded (operating EBIT positive), supported by selected business angels (i5invest Austria) & research institutes (Salzburg Research)

Won various AR awards inluding Grand Prize at Navteq Global LBS Challenge at Mobile Content World Barcelona in February

Many white label solutions for global brands including Lonely Planet, Red Bull, Wimbledon and many more

Customized AR solutions(past project business)

Why Augmented Reality?

What problem do we solve?

Why augmented reality?

Abstract Real

Mobile Browser

Augmented Reality eliminates the hurdle of abstraction!

Augmented Reality eliminates the hurdle of abstraction!

Why augmented reality?

Abstract Real

Navigation

Wikitude World Browser

Core Product: Wikitude World Browser

Features Augmented real-time camera view Displays points of interest, 3D models Allows search for specific data / POIs

near your current location Ability to display multiple content worlds at the same

time

iPhoneSymbianAndroid

Supported Platforms

1 mio Wikitude clients downloaded

More than 300 content Worlds in Wikitude’s World Browser today…

Core Product: World Browser

UGC from the Wikitude community

Complimentary product: Drive

Features Fully functional navigation System Online, very light weight Voice commands World wide navigation coverage Winner of Navteq Global LBS Challenge

< sneak video preview >

AR in Real Time and Real LifeUse case: Navigation, finding that place…

Key advantages of AR navigation

1. No maps required (no more abstract information)

2. Never take your eyes off the road again! (no blind driving)

The Wikitude synergy advantage

World Browser

Wikitude Drive benefits from Wikitude World Browser•Wikitude POIs / Worlds can also be made available in Drive. •If you are looking for a hotel while driving down a highway, you may choose to display the booking.com or Lonely Planet Worlds and its POIs or simply your own personally created POIs.

Wikitude World Browser benefits from Wikitude Drive•When selecting a POI, the "Take me there" function will - beside Google or Nokia Maps - make Wikitude Drive a premium option to select AR navigation in car or pedestrian mode.

Examples of AR in Real Time and Real Life…

AR in Real Time and Real Life

Use case: Visiting a new destination

Visit Finland World now live on Wikitude!

Helsinki is the capital of Finland and situated next to the Gulf of Finland in the far south

AR in Real Time and Real Life

Use case: Need a beer?

Rent a car now. Hertz has the best deals. Get 20% off on sedans this month.

Irish pubs World shows you the nearest place to cure your thirst!

AR in Real Time and Real Life

Use case: Need cash?

HSBC Bank World shows you the nearest ATM to get cash.

AR in Real Time and Real LifeUse case: Is creating new spots and Checking-in your thing?

Gowalla and Foursquare Worlds are live on Wikitude!

AR in Real Time and Real LifeUse case: Romantic or interested in stars?

Watch the stars on Wikitude!

AR in Real Time and Real Life

Use case: Shopping and finding that good deal

10% offShow this to our staff and get 10% off !

Voucher

Location based vouchers give you the best deals.

“World” Cup competition

Create and submit Your own World to Wikitude now!

Win an LG Android Smartphone!

Example content Worlds in Wikitude’s World Browser today…

What content world can you create ? Submit to one of these categories…

“World” Cup competition

Travel

Gaming

History

Real Estate

Advertising

News

Going out

Social

Fun & Cool

Environment

Here is what you will get from us…

Win one of 10 LG Android smart phones, one for each category !

Fantastic exposure of your content world on about 1 million Wikitude World Browsers on Android, iPhone and Symbian (Nokia) phones

All submitted Worlds will be featured

on the Wikitude website including dedicated blog and listing of developers top 10 winning Worlds will be mentioned in multiple press releases as part of the

competition

“World” Cup competition

Here is how it works…

The “World” Cup competition will run

untill July 11, 2010 Content World Format needs to be submitted as ARML or Webservice

(details on Wikitude.me)

2 week user voting process from July 12- 26

Announcement of winners end of July

All further details at: http://www.wikitude.org/worldcup

“World” Cup competition

Andy Gstoll, CEO

andy.gstoll@mobilizy.com+43 676 840856500

www.wikitude.org

Thank you!