real time marketing: the recent past, present & future
Post on 23-Jan-2015
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Case Study: Real Time ‘Core’ Integration
David Veneski :: Intel Corporation@dveneski
Intel makes Super Bowl Intel makes Super Bowl comeback…comeback…Advertising
Age
Intel Goes ‘Mad’ as Intel Goes ‘Mad’ as Big-Event TV Big-Event TV
Strategy ContinuesStrategy ContinuesNew York
Times
Intel Makes Oscar DebutIntel Makes Oscar Debut
AllBusiness
Intel Goes To The Super Bowl“We’re All Nerds Now” – Om Malik
““Hard product to sell; cute way to Hard product to sell; cute way to ‘humanize’ it”‘humanize’ it”
““Just caught the Intel ad I missed Just caught the Intel ad I missed from the Super Bowl. Aww… from the Super Bowl. Aww…
Poor Robot”Poor Robot”
““The Intel ad with the Robot is The Intel ad with the Robot is hilarious”hilarious”
What Is Your Core Moment?
Real Time Distribution – Building A Social Platform
Mobile: Local, Relevant, Immediate
Thank You!David Veneski
Intel Corporation @dveneski
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