real estate website must haves

Must HavesFor REAL ESTATE Websites

w w w. e r i c l e e n . c o m

45% of all buyers

go to the internet as their first step in looking for a home

w w w. e r i c l e e n . c o m

4% of these buyers go to

open houses as their first step in searching

w w w. e r i c l e e n . c o m

Some sites do not have the

X-factor to drive possible clients

to stay to their site

w w w. e r i c l e e n . c o m

Internet Marketing Strategy

Effectiveness of the Website

=

w w w. e r i c l e e n . c o m

Effectiveness of the Website

=Features

for Good Experience

w w w. e r i c l e e n . c o m

So what features shouldreal estate agents

incorporate to their websites to ensure visitors stay on their site

and will not move to the competitor’s site.

w w w. e r i c l e e n . c o m

Photos

w w w. e r i c l e e n . c o m

Photos 5-10 high

quality pictures and more for your site and

listings

w w w. e r i c l e e n . c o m

Photos make sure they showcase the

properties’ strong points

w w w. e r i c l e e n . c o m

Photos Add your

watermark

w w w. e r i c l e e n . c o m

Photos

w w w. e r i c l e e n . c o m

Photos

w w w. e r i c l e e n . c o m

Photos

w w w. e r i c l e e n . c o m

Photos

w w w. e r i c l e e n . c o m

Complete Information• Information about the properties• Beds / rooms• Baths• Flooring measurement• Description of the interior• Landscape• Amenities• Type of roofing• Street view• Home mortgage calculator

w w w. e r i c l e e n . c o m

Virtual ToursExample 1

Example 2

YouTube VT TutorialExample 3

w w w. e r i c l e e n . c o m

•Obvious to visitors• Visible to potential buyers•Working in all types of browsers

Contact Information of the Real Estate Agent

w w w. e r i c l e e n . c o m

Neighborhood Information

Most home buyers search for a neighborhood instead of a specific house

w w w. e r i c l e e n . c o m

Neighborhood Information

Create a separate page for each property, add description like schools, offices, and so on, and have it link on the property.

w w w. e r i c l e e n . c o m