real estate in india - case of dlf & unitech

Real Estate - India

Presented by:

Bharat Swami (2009IPG11)Deepesh Singh (2009IPG14)

Real Estate in India

• One of the fastest growing market. • Comprising of 4 sectors:

– Housing– Retail– Hospitality– Commercial

• Total 6.3 % share to Indian GDP, expected to increase to 13% by 2015• Total revenue was US$ 66.8 billion during 2010-11 and is expected to earn a

revenue of US $180 billion.• Will employee more than 17.2 m people and will supply 8.2 m sq. feet by 2015• 534 m people will live in Urban cities by 2025• Opportunity in

– Education– Tourism– Commercial

Population Growth

Investment

• Ranked 20th in Investment

• Total of US $3.4 billion was invested in 2012

• Expected to inflow of US $4-5 billion in coming years.

• Major Cities: Delhi, NCR, Bangalore, Hyderabad, Chennai, Mumbai, Ahmedabad

• Cumulative Foreign Direct Investment (FDI) worth US$ 22,007.67 million from April 2000 to February 2013.

• US$ 1,260 million for construction sector

• Bangalore - Rs 32.5 billion (US$ 585.57 million)

• Mumbai - Rs 13 billion (US$ 234.17 million)

• Delhi NCR - Rs 7 billion (US$ 126.09 million)

Investment

• Investment in Billion Rs in 2012

Magic Brick Survery

Some Projects & Initiatives

• Ashiana Housing Ltd worth Rs 100 Crore in Gujarat.

• Development projects worth Rs 3,337 Crore in Noida by UP Govt.

• Wave Infratech plans to invest Rs 500 crore in Delhi NCR.

• In Chennai 70 Crore project by Mahindra Lifespace Developers

• Housing project by Godrej Properties Ltd (GPL) on a area of 1,000,000 sq. ft. in Bangalore.

• 100 % FDI allowed.

• 41,723 Crores by GOI for 1,569,000 houses under JNNURM

• Easily housing loan is available at an Interest rate of 9% only.

Internal Marketing Practices

• Six Characteristics of Highly Effective Internal Marketing Programs– Senior Management Participation

– Integrated Organizational Structure

– Strategic Marketing Approach

– Human Resources Partnership

– Focus on Employee Engagement

– Internal Brand Communication

DLF

• US $1.87 billion revenue with US $220 million Net Income

Business Model

• Real Estate Management Business Model

Business Model

Strategic Marketing And Promotions

Conclude

• India’s largest real estate company in terms of revenues, earnings, market capitalization and developable area with a 62-year track record of sustained growth, customer satisfaction and innovation

• Robust business model with mix of development & rental earnings

• Low risk due to multiple businesses and segments within businesses, across geographies

• All earnings enablers in place –high quality / high value “zoned "land resource in super metros & metros and motivated teams at local level to execute projects

• Businesses (Commercial, retail & luxury homes) which contribute more than 80% of our long term value are at stable operating platform

Interactive Marketing Practices

• Trading situation where the buyers specify the nature and application of products they wish to buy and sellers try to match these requests almost instantly or in a very short time. A large part of trading over the internet is through interactive marketing.

• Social Media Marketing

• Mobile Marketing

• Search Engine Optimization

• Email Marketing

• Display advertisement

Interactive Marketing

Google Ads

Email Marketing

References• August 9, 2013-Business Standard• May 2013, Indian Brand Equity Foundation• March 31, 2013 – The Economics Times• Indian Real Estate Market – D&B India• http://www.incentivecentral.org/• Slideshare.com• http://www.magicbricks.com/• http://www.99acres.com/

Thank You