real estate
Post on 14-May-2015
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VBA TechnologiesPresents
Grow Your Real Estate Business
Introduction
Who Are We?
• We are a company that offers internet marketing consulting services
• We help businesses create custom marketing strategies to maximize their income
• We offer:– Websites– Mobile Websites– Mobile Landing Pages– SEO Services– Social Media campaigns
• Facebook• YouTube
Wordpress Websites
Wordpress
• With Wordpress you will have much greater control over your site
• Having a Technical background is no longer needed.
• Wordpress is not getting as much credit as it should…here is why
It’s Free
• Installing Wordpress on your site
is 100% FREE• Compared to a normal site the costs
to run a WP site are minimal• With most hosting it’s just a 1-click-install• As an entrepreneur you understand the need to
save money
Looks Matter!
• You need to present your business online in the right way
• An awesome looking property on a poor looking site won’t impress a single potential client
• Wordpress is professional
looking by default!
Real Estate Oriented Themes
• There are tons of Wordpress themes that were specifically created for Real Estate Agents
• They bring many awesome features, such as:– Full-Featured Property Listing Engine– Multi-Date Appointment
Setting System– Google Maps Integration– And many, many more
Search Engine Optimization
• SEO = ranking high in search results
• Wordpress is favored by Google• You don’t want to rank lower
than your competitors and loose those sales!
• Just by having a Wordpress site you will rank higher!
Use Your Website To Ease Your Pain
• Every sales person knows how tough it is to deal with people
• Use appointment systems available for WP to schedule the meetings with
clients – call only when
you have to!
Multimedia
• Nothing will get people more excited than a cool picture or an awesome video
• Post these on your site and talk to clients that are already and prepped – this does wonders for your closing rate!
Mobile Site
Current Trend
• There are now more mobile devices than televisions and computers combined!
• Mobile is the fastest growing communication channel in history
• Join in and benefit!
Don’t Run, Embrace
• The world has already gone mobile
• Being left behind will drastically affect your business!
• It is a well know fact that if a business doesn’t go mobile it will die within two years
If you run?
• Potential property buyers will give up on browsing through offers on your non-mobile friendly site
• You will get less clients instead of more• You won’t make it far going against the flow
If You Join In?
• Connection to buyers on the go• You never know when and where people
decide to buy• Be ready for whenever & wherever to get
more clients• More clients => more buyers => more
revenues!
Good Impression
• Be customer friendly – it WILL pay off!• Leaving a good impression will make people
more likely to recommend you!• You cannot go wrong here!
Mobile Landing Pages
What is it?
• One page website for collecting new leads• Think of it as an add or commercial that
automatically collects contact information of potential clients– Phone number– Email address
Rule #1 - Value
• Give massive value to those who submit their contact information
• Make them want to submit their contacts• Make them feel that if they don’t submit regret
will eat them alive!
Rule #2 - Personalization
• Make your clients aware that you are not a robot but a real person
• Would you host open house with a paper bag over your head?
• Probably not, don’t treat your site differently!
How to use the Information captured?
• Email your subscribers• Text your subscribers• Let them know of every new offer• One email/text message can get you more
clients than you can handle!
Don’t underestimate
• This is an amazing marketing tool for generating new leads
• You can even analyze your conversion rates and improve your sales tactics
• Big potential for little work
Social Media
What’s the point?
• Get new leads• Engage people• Create relationships• Build rapport• Have a presence where your audience already
is
What’s it about?
• Sharing– Experience– Ideas–…
• You are interested in experience
Why experience?
• Good experience will make the buyers recommend you to their friends
• Positive reviews left on Social media networks will get you more leads
• Incentivize customers to leave a positive review
Marketing of the present
• Social media is frequently used as source of information to help people decide whether to buy something or not
• Especially important when facing big decisions - like purchasing a property
Inexpensive
• Ads do bring leads to your business• But Social media will do better and for much
less!• Often free!
Learn and improve
• Collecting reviews and feedback will help you out with improving your closing rates
• Social Media offers you an invaluable opportunity to learn how successful you were at selling a property from the buyers perspective
Brand
• Start building your brand!• Social Media is perfect for that• Become the best known Real Estate Agent in
your local area!
Don’t get overwhelmed!
• There are way too many Social Media Networks
• Don’t get into all of them!• Pick just one or two but excel at it!• Here are two Social Media Networks that we
recommend…
Why Facebook?
• It is THE biggest social media network out there
• If you want a big social media campaign this is the place to start
• It’s the first place buyers will look for you
Reviews
• Facebook simply excels at review collecting• But don’t just look at them• Respond and engage
Involve your subscribers
• Engaging people will help you– Understand who are you dealing with on daily
basis–Make your clients feel that they’re getting your
attention – logic does not make the sale, emotion does
Remember
• Don’t try to advertise• Just show your personality• Make it less about business and more about
people
Create a community
• Create groups on facebook that can relate to each other, i.e. group of first time home buyers
• Be more than a dude who showed them a house• The amount of referrals will simply drown you!• As the creator of the group, you control the
group.
YouTube
Why YouTube?
• YouTube is the second biggest search engine on the Internet
• Being very different from Facebook it will complement your Social Media marketing strategy
• Videos do wonders!• Attention spans are so short, people love video.
Turn it into a Video
• Make a video of yourself and your properties• Nothing will get people more excited then a
good video• A picture is better than a thousand words, a
video is better than a thousand pictures
Easy videos
• Get video testimonials for people that bought properties from you
• Upload them to your YouTube channel• This is bound to improve your conversions!• Turn property pictures into a video
Make a building into a neighborhood
• Show nearby schools, parks and other amenities of the local area
• Let the video suck them into a whole new world
SEO Boost!
• Ever since Google bought YouTube, having a YouTube channel boost your SEO!
• Have your site rank higher than ever!• You want to pop up as high as possible when
somebody does a search for properties in your local area
Our WordPress Offer
• We install WordPress on your site!• We install your handpicked theme!• We insert your initial content!
$350
Our Mobile Offer
• We make a full-blown 5-page mobile version of your website!
• We custom design unique graphics to suit your style!
$950
Our Landing Offer
• We create your mobile landing page for you!• Your mobile landing page will be designed to
blow away any and all indecisiveness
$350
Our Facebook offer
• We create your Facebook Fan Page for you!• We help you create your Facebook marketing
strategy!
$450
Our YouTube Offer
• We create your YouTube channel for you!• We help you integrate YouTube with your
website!• We work with you to create a custom clip
designed with a call to action
$450
• We create your entire internet marketing strategy:– A WordPress site– A mobile version of your site– A landing page to build a list of potential
customers– A Social Media strategy• Facebook Fan Page• YouTube Channel
Our Combined Offer
$1997
Get In Touch Today!
• Email address:– info@vbatechnologies.com
• Phone number:– (91) 99407 60692
• Website:– www.vbatechnologies.com
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