quinary drivers for product/service deconstruction 1
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jm.monguet@upc.edu | http://huntingmammoths.com
i2b/1. Practice Deconstruction
Quinary drivers 1FundamentalsJosep Mª Monguet
Leo Messi. 2009
jm.monguet@upc.edu | http://huntingmammoths.com
Quinary drivers 1: FundamentalIntegrative thinking Leadership and valuesTendencies
Quinary drivers 2: Technical and commercialDifferentiation by design Acceleration with technologyEmbedded services and tasksConsultative selling
Summary
jm.monguet@upc.edu | http://huntingmammoths.com
Fundamental drivers
Integrative thinking
Quinary Drivers Fundamental drivers Technical Commercial
Integrative Thinking
Leadership and values
Tendencies Cool hunting
Differential of design
Technology acceleration
Embedded services
Consultative selling
jm.monguet@upc.edu | http://huntingmammoths.com
How did I learn to think? If I ever did.
Did someone teach me to think? If anyone ever did.
Do I consider the possibility of improving my thinking skills?
Integrative thinking
jm.monguet@upc.edu | http://huntingmammoths.com
Integrative thinking
New and better idea
Bob Young. Founder & CEO
Production of Ideas
jm.monguet@upc.edu | http://huntingmammoths.com
Integrative thinking
Subbramanian Ramadorai, CEO of Tata Consultancy Services
Tim Brown, CEO of IDEO
Jeff Bezos, Founder and CEO of Amazon
Michael Dell,Founder and CEO of Dell Computers
Leading transformation
jm.monguet@upc.edu | http://huntingmammoths.com
Integrative thinking
Integrative thinking Creative resolutions
Causalities
Architecture
Relevance
How does great leaders think?
Considering all the relevant aspects of the problem
Multidirectional study of causalities, not just linear.
Not losing global and general view while working with parts of the problem or the possible solution
Looking for alternative solutions in order to obtain the necessary degree of quality
jm.monguet@upc.edu | http://huntingmammoths.com
Integrative thinkingHow does great leaders think?
Less or non relevant factors
Facilitate study and discussions
Relevant factors
Creative resolutions
Causalities Architecture
Relevance
jm.monguet@upc.edu | http://huntingmammoths.com
Integrative thinkingHow does great leaders think?
Creative optimisation considering multidirectionality
Creative resolutions
Causalities Architecture
Relevance
jm.monguet@upc.edu | http://huntingmammoths.com
Integrative thinkingHow does great leaders think?
Observing the whole thing and the parts at the same time in order to approach reality
Creative resolutions
Causalities Architecture
Relevance
jm.monguet@upc.edu | http://huntingmammoths.com
Conventional and current ideas vs. new ideas and
points of view
Galieo vs. Classical
Integrative thinkingHow does great leaders think?
Creative resolutions
Causalities Architecture
Relevance
jm.monguet@upc.edu | http://huntingmammoths.com
Fundamental drivers
Leadership & values
Quinary Drivers Fundamental drivers Technical Commercial
Integrative Thinking
Leadership and values
Tendencies Cool hunting
Differential of design
Technology acceleration
Embedded services
Consultative selling
jm.monguet@upc.edu | http://huntingmammoths.com
Leadership & values
Is leadership based mainly in the capacity to impart orders to others?
Is leadership based on providing an example for the others ?
Is leadership reserved only to special people?
jm.monguet@upc.edu | http://huntingmammoths.com
Terciario
How to manage extraordinary people
Leadership & values
Jane Goodall Hellen KellerRosa Parks
Leo Messi
Ghandy
Nikola Tesla
jm.monguet@upc.edu | http://huntingmammoths.com
Self valued
easily Bored
Astute
ConnectedImpatie
nt
Attributes
Generous
Leadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
Astute
AttributesLeadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
Self valued
AttributesLeadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
Impatie
nt
AttributesLeadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
Generous
AttributesLeadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
Connected
AttributesLeadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
easily Bored
AttributesLeadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
Sergio Marchioni My work as CEO is
not to take decisions but
establish objectives and help executives
to discover how to get them.
Signposting goals
Gianni Agnelli “Big man” leadership
Leadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
TerciarioStyles and charismas
Jan Carlzon, PedagogySAS
Jack Welch, Energy and pushGE
Louis Gerstern , StrategyIBM
Steve Jobs Inspiration and visionApple.
Leadership & values
jm.monguet@upc.edu | http://huntingmammoths.com
Fundamental drivers
Tendencies
Reference
Quinary Drivers Fundamental drivers Technical Commercial
Integrative Thinking
Leadership and values
Tendencies Cool hunting
Differential of design
Technology acceleration
Embedded services
Consultative selling
jm.monguet@upc.edu | http://huntingmammoths.com
Tendencies
Is fashion dictated by some “big” creators from their ivory towers?
Are there some people who possess some kind of intuition to detect tendencies?
Is it possible to study and understand deep and strong tendencies?
jm.monguet@upc.edu | http://huntingmammoths.com
TendenciesCustomer - Consumer – User
Ask to your customers constantly Think carefully about your consumers. Work to understand your user.
jm.monguet@upc.edu | http://huntingmammoths.com
TendenciesDeep currents
Long tail
The small may be big
jm.monguet@upc.edu | http://huntingmammoths.com
TendenciesDeep currents
Oikonomy to the society
Aristotle circles
Ethics (I) – Economy (Family) - Politics (Sovereign City)
Oikos = home, Nomos = law or norm. Things are done by extrinsic and/or transcendent motivation.
jm.monguet@upc.edu | http://huntingmammoths.com
Tendencies
Shortening life cycle
Deep currents
jm.monguet@upc.edu | http://huntingmammoths.com
Who deserves to be analysed?
“Cool hunting”
What deserves to be analysed?
Critical &creative filter
New offer: seductive & unique
TendenciesEthnography
jm.monguet@upc.edu | http://huntingmammoths.com
Tendencies
Opinion makers and first followers
Ethnography
jm.monguet@upc.edu | http://huntingmammoths.com
TendenciesIdentifying white spaces.
jm.monguet@upc.edu | http://huntingmammoths.com
TendenciesWhy tendencies are so important for business?
jm.monguet@upc.edu | http://huntingmammoths.com
TendenciesWhy tendencies are so important for business?
I don’t want a buy clothes, I want to seduce
jm.monguet@upc.edu | http://huntingmammoths.com
Designers - Tendencies observers – Shop directors
TendenciesReal time fashion
From stationary to continuous fashionSystems that integrate selling, designing and inventory
jm.monguet@upc.edu | http://huntingmammoths.com
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