ptcl product strategy slide share

PTCLProducts, Strategy &

Financials

PresenterMr. ShAh

MentorMr. Khan | SM HR

Chronological history of PTCL

- Present

“Monopolistic Market“

No competitorsImprove profit margins higher revenueControl prices & supply

“Perfectly Competitive Markets “

Buyers & SellersEntry Exit barriersNormal Profits

Introducing the new face of PTCL

“hello to the

future”

High level insights from PTCL (Pakistan) Results

Analysis (PTCL)

• PTCL has an NPS score of 72%, with a high proportion of promoters (78%)

• NPS score remain constant at 70% across all segments but its highest score (80%) is achieved among the people spending less than 5.7 USD per month

• Pricing is cited by ~30% of PTCL promoters whereas Network/ Service Quality and Customer Service are mentioned by ~80%of its detractors

NPS

Some Examples

• Promoting education through online learning

• PTCL holds Eco-hike and tree plantation drive

• PTCL participates in Team Etisalat’s Diabetes ride across Europe

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2011 2012 2013 2014

# o

f in

itia

tive

s

Year

CSR Initiatives

Trend Analysis 2011 - 2014

Market Segmentation

PersonalLandlineBroadbandValue added servicesV foneSmart TV3G EVO TabEVO 3G WirelessEVO 3G Nitro 9.3EVO Wingle 9.3MbpsCharJi EVOCharJi EVO LTE TAB

BusinessPTCL CloudManaged Network ServicesInternational BusinessHosted SolutionsCarrier and wholesaleBusiness connectivityBusiness communication

FINANCIAL STATEMENTS

Annual Performance Review

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About the Topic

During this session we will;

o Discuss some basic financial terminology, along

with components of financial statements.

o Have an overview of last three year’s financial

results

o Analyze the performance and trends

o Some suggestions and recommendations.

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Basic Finance & Components of FSs

1). Basic Finance Terms

o Assets = Liabilities + Capital

o Revenue = Expenditures + Profits

2). Components of Financial Statements;

o Balance Sheet

o Profit & Loss Account

o Cash Flow Statement

o Changes in Equity Statement

o Notes to the Financial Statements

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Last Three Year's results (Rs. In Billions)

Year Profit Before Tax Profit After Tax

2012 11.01 7.21

2013 19.84 12.7

2014 8.01 5.21

Profits before and After Taxes

Year Return on Asset Return on Equity

2012 9.62 7.19

2013 16.57 12.85

2014 6.35 5.4

Return on Assets & Equity

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Year Revenue Trade Debtors

2012 60.04 15.4

2013 81.06 18.6

2014 81.51 15.76

Revenue Vs Trade Debts

Year Current Assets Current Liabilities

2012 47.36 20.55

2013 74.92 38.58

2014 69.63 44.35

Current Assets Vs Current Liabilities

Last Three Year's results (Rs. In Billions)

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Performance Trends

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50

100

1 2 3

Revenue

2012 2013 2014

2012 2013 2014

2012 2013 2014

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Recommendations

o Revenue mix to be broadened (DTH services

under process).

o Data addiction wave ( Share to be

maximized)

o Synergy Benefits (Merging similar functions)

o Customer oriented packages to be launched

o Capital Expenditures to be optimized (15-17b

per annum)

o Cost conscious approach to be promoted.

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Thank you … !