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@jamesdearsley

james@unissu.com

PropTech;a global perspective

There are more than 6,000

PropTech businesses

from nearly 100 different countries

PropTech companies

offer a global solution

to a local problem

Proptech is one small part of the wider digital

transformation of the property industry.

It describes a movement driving a mentality change

within the real estate industry and its consumers

regarding technology-driven innovation in the data

assembly, transacting and design of buildings

and cities.-BAUM & DEARSLEY 2017

January2016

April July October January2017

April July October 2018

20.0M

0.00%

100.00%

200.00%

300.00%

400.00%

Purple Bricks (the disruptor): +350% Countrywide (the incumbent): -71%

Proptech is one small part of the wider digital

transformation of the property industry.

It describes a movement driving a mentality

change within the real estate industry and its

consumers regarding technology-driven innovation

in the data assembly, transacting and design of

buildings

and cities.-BAUM & DEARSLEY 2017

92% 85% 67% 30%

Smartphone User DemographicPercentage who own smartphones

Millennials Gen Xers Baby Boomers Silent Generation

73to90+

18+38to53

50to72

92% 85% 67%30%

Smartphone User Demographic 2033Percentage who own smartphones

Millennials Gen Xers Baby Boomers Silent Generation

73to90+

18+38to53

50to72

It is not about who your consumers and

employees are today…...

…..but who your consumers and

employees are tomorrow?

Digital NativesMillennials Elderly Baby Boomers Most Engaged Digital Stream

Proptech is one small part of the wider digital

transformation of the property industry.

It describes a movement driving a mentality change

within the real estate industry and its consumers

regarding technology-driven innovation in the data

assembly, transacting and design of buildings

and cities.-BAUM & DEARSLEY 2017

Mentality and Infrastructure

developments will define

PropTech adoption globally

Property Ownership Lifecycle

Rent Buy Move SellBuild

Manage

Endogenous technology will impact the next two years in the property market and we overestimate its impact

Exogenous technology will have a generational impact and we have no comprehension as to how much of an impact it will have

The Four Don’ts of Market Disruption The Four Do’s of Market Disruption

01

DenyDon’t be an ostrich

02

DownplayDon’t undermine

attempts at change

03

DeterDon’t waste resource

with legislativeaction

04

DelayDon’t delay disruption.

Act now.

01

EmbraceUnderstand new

models andexperiment

02

EnableAnd engage withnew companies

03

EncourageInternal and External

champions ofInnovation

04

EnhanceYour capabilities

and value proposition

01 Technology is Rewriting The Rules For Just About Everything

02 Technology is Reinventing Job Descriptions

03 Technology is Reimagining Businesses

04 Technology is Creating New Industries And Eliminating Others

05 Technology Has More Of A Relationship With The Consumer Than People Do

06 Profit Is A Distraction On The Way To Disruption Source: Keller Williams

We are living in a time where...

Thank You

@jamesdearsley

james@unissu.com

unissu.comlaunching Autumn 2018

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