project report ppt on benchmarking in retail

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This is an short term project undertaken during my PG studies,in which i had selected some retail outlets and made comparitive study with regards to QUALITY and PRICE of selected SKU's, done in Max Hypermarket(SPAR)under the guidance of Chitra (Quality Control)and Rajinikanth(Category Manager for Staples),,,,,,, through INDIAN INSTITUTE OF PLANTATION MANAGEMENT.

TRANSCRIPT

PRICE BENCHMARKING ON FRUITS AND VEGETABLES

MADHU.NIIPMEMAIL ID:madhunagaraj1@gmail.com

AGENDA

§ Comparison between the Prices and Quality of fruits and vegetables in different retail outlets.

QUALITY PARAMETER

A+ : Best quality, fresh in nature, large size.

A : Better quality, size and freshness reduces as compared to A+.

B+ : Good quality, reduced size, dry in nature, not fresh as A+ and A.

B : Qualit y detioriated, dried, damaged by pest and diseases.

C& D: Small size, d ry in nature, pest attack.

VALUES ON RATING QUALITY

RATING QUALITY

A + 6

A 5

B+ 4

B 3

C+ 2

C 1

OUTLETS

§ SPENCER§ FRESH @§ NAMADHARI§ RELIANCE§ TOTAL§ SPAR

§ NORMAL VEGETABLES

ONION

0

5

10

15

20

25

30

Spenc

ers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/2007 Rating quality 23/11/2007 Price (KG)30/11/2007 Rating quality 30/11/2007 Price (KG)7/11/2007 Rating quality 7/11/2007 Price

POTATO

0

5

10

15

20

25

Spenc

ers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/2007 Rating quality 23/11/2007 Price (KG)30/11/2007 Rating quality 30/11/2007 Price 7/11/2007 Rating quality 7/11/2007 Price

TOMATO HYBRID

02468

1012141618

Spenc

ers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/2007 Rating quality 23/11/2007 Price (KG)30/11/2007 Rating quality 30/11/2007 Price 7/11/2007 Rating quality 7/11/2007 Price

PALAK

02468

10121416

Spenc

ers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/2007 Rating quality 23/11/2007 Price(500 Gms) 30/11/2007 Rating quality 30/11/2007 Price 7/11/2007 Rating quality 7/11/2007 Price (500G)

§ NORMAL FRUI TS

BANANA YELLAKI

05

101520253035

Spen

cers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/2007 Rating quality 23/11/2007 Price (KG)30/11/2007 Rating quality 30/11/2007 Price 7/11/2007 Rating quality 7/11/2007 Price

RED DELICIOUS APPLE

020406080

100120140160

Spenc

ers

Fres

h @

Relian

ce

Namdh

ariTo

tal

Spar

RATING QUALITY

PR

ICE

23/11/2007 Rating quality 23/11/2007 Price (KG)30/11/2007 Rating quality 30/11/2007 Price 7/11/2007 Rating quality 7/11/2007 Price

NAGPUR ORANGE

05

10152025303540

Spenc

ers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/2007 Rating quality 23/11/2007 Price (KG)30/11/2007 Rating quality 30/11/2007 Price 7/11/2007 Rating quality 7/11/2007 Price

§ REGULAR FRUITS

POMOGRANET (ARAKTA)

0102030405060708090

100

Spenc

ers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

MOUSAMBI

0

5

10

15

20

25

Spenc

ers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

§ EXOTIC VEGETABLES

CAPSICUM RED

0

20

40

60

80

100

120

Spenc

ers

Fres

h @

Relian

ce

Namdh

ariTo

tal

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

GREEN LETTUCE

010203040506070

Spenc

ers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

§ EXOTIC FRUITS

IMPORTED ORANGE

0

20

40

60

80

100

120

Spenc

ers

Fres

h @

Relian

ce

Namdh

ariTo

tal

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

RED GLOBE GRAPES

0

50

100

150

200

250

Spenc

ers

Fres

h @

Relian

ce

Namdh

ariTo

tal

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

§ REGULAR VEGETABLES

CARROT

05

10152025303540

Spenc

ers

Fres

h @

Relian

ce

Namdh

ariTo

tal

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

FRENCH BEANS

05

1015202530354045

Spenc

ers

Fres

h @

Relian

ce

Namdh

ariTo

tal

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

BRINGAL PURPLE STRIPE

0

5

10

15

20

25

30

Spen

cers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

CAULIFLOWER

02468

10121416

Spen

cers

Fres

h @

Relian

ce

Namdh

ari

Total

Spar

RATING QUALITY

PR

ICE

23/11/07 Rating quality 23/11/07 Price (KG)30/11/07 Rating quality 30/11/07 Price 7/11/2007 Rating quality 7/11/2007 Price

AVERAGE GRAPHSPAR

0

1

2

3

4

5

6on

ion

pota

to

tom

ato

b.ye

llaki

red

delic

ious

nagp

ur

pala

k

pom

ogra

nate

mou

sam

bi red

impo

rted

carro

t

frenc

h be

ans

brin

gal

bhen

di

caul

iflow

er

red

glob

e

gree

n le

ttuce

F&V

RA

TIN

G Q

UA

LITY

SPAR

AVERAGE GRAPH

NAMADHARI

0

1

2

3

4

5

6

onio

n

pota

to

tom

ato

b.ye

llaki

red

delic

ious

nagp

ur

pala

k

pom

ogra

nate

mou

sam

bi red

impo

rted

carr

ot

frenc

h be

ans

brin

gal

bhen

di

caul

iflow

er

red

glob

e

gree

n le

ttuce

F&V

RA

TIN

G Q

UA

LITY

NAMADHARI

AVERAGE GRAPH

0

1

2

3

4

5

6

RA

TIN

G Q

UA

LITY

F&V

SPENCER

SPENCER

AVERAGE GRAPH

0

1

2

3

4

5

6

onio

n

pota

to

tom

ato

hybr

id

b.ye

llaki

red

delic

ious

app

le

nagp

ur o

rang

e

pala

k

pom

ogra

nate

mou

sam

bi

red

caps

icum

impo

rted

oran

ge

carro

t

frenc

h be

ans

brin

gal p

urpl

e st

ripe

bhen

di

caul

iflow

er

red

glob

e gr

apes

RA

TIN

G Q

UA

LITY

F & V

FRESH @

FRESH @

CONCLUSION

§ As per the survey conducted each retai l outlet is having different qualities of fruits and vegetables.

§ In some outlets the fruits and vegetables are fresh, good quality and maintained hygienic conditions and others are not so good like keeping the low quality of fruits and vegetables which are damaged by pest and diseases.

§ The prices and weights also vary from each retai l outlets.

§ Some outlets keeps the best quality that is ( fresh, large in size as in case of fruits and vegetables) and others kept which are small size in case of fruits over ripen, dried, attacked by pests and diseases.

§ In case of NAMADHARI and SPAR the quality is better compare to other as shown in average graph.

§ Price is more in NAMADHARI as compare to SPAR.

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