project report marketing management in maternity hospitals
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MARKETING MANAGEMENT IN PREMIUM MATERNITY
HOSPITALS
A PROJECT REPORT
Under the guidance Of
MR. KYA KUMAR
______________________________
Submitted by ABCD
Registration No. 1311078
______________________________
in partial fulfillment o f the requirement
for the award of the degree
Of
MBA
IN
MARKETING
September, 2015
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ACKNOWLEDGEMENT
It is it! rea" p"eas#re, t!at I re$or% m& in%ebte%ness to m& '#i%e,
(e$t#rer, Mr. Kar )or !is $o#nse" an% g#i%an$e %#ring t!e preparation o)
t!is pro*e$t.
I am grate)#" to Mr. N! an% to a"" m& )a$#"t& members o) Si++ima"
Uniersit& at t (earning -entr.
"a$e/ & A-
ate/ 31st$tober 2015 R4'. No.
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DECLARATION
I !ereb& %e$"are t!at t!e pro*e$t report entit"e% MARKETING
MANAGEMENT IN PREMIUM MATERNITY HOSPITALS,
submitted in partia !u"ment #! t$e re%uirement !#r t$e
de&ree Master #! 'usiness Administrati#n t# Si(
Uni)ersit*, India is m* #ri&ina +#r( and n#t Submitted !#rt$e a+ard #! an* #t$er e&ree, ip#ma !e#+s$ip #r an*
#t$er simiar tite #r pri-es.
A-
ate/ 31st$tober 2015 R4'. No
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Bonafide Certificate
BONAFIDE CERTIFICATE
-erti)ie% t!at t!is pro*e$t report tit"e% MARKETING MANAGEMENT
IN PREMIUM MATERNITY HOSPITALS is t!e bona)i%e or+ o)
A-!o $arrie% o#t t!e pro*e$t or+ #n%er m& s#perision.
SIGNATURE SIGNATURE
HEAD OF THE DEPARTMENT FACULTY INCHARGE
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ABSTRACT
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ABSTRACT
Mar+eting )or remi#m Maternit& ospita"s main"& reo"es aro#n% t!e
be"ie) )or t!e )a$t t!at giing birt! to a $!i"% is a %e)ining moment in a
oman6s "i)e, to be $e"ebrate% it! )rien%s an% )ami"& an% $!eris!e%
)oreer. aing a bab&6 s!o#"% mean more t!an sa)e"& %e"iering a
bab&6. It is abo#t t!e e""being o) t!e mot!er an% t!e $!i"% oer a "onger
time )rame %#ring pregnan$& an% e"" a)ter %e"ier&.
9!e pregnant omen o#"% great"& appre$iate a seri$e t!at proi%es/
Hi&$ end /ini/a /are in a !a/iit* !#/used #n
#bstetri/s
An inte&rated appr#a/$ t# pre&nan/* !#/used #n
/ini/a /are and +eness
Mar+eting ob*e$tie is to attra$t an% rea$! o#t to t!e e:pe$ting )ami"ies to
$reate t!e rig!t e:perien$e o#t o) t!e $!i"% birt! eent )or t!e mot!er an%
!er )ami"& t!ro#g! e"" e;#ippe% )a$i"it& an% s+i""e% sta))e% simi"ar"&
as a "arge !ospita" an% !en$e, sa)e %e"ier&6 o#"% be a gien, it is t!e
a"#e o) t!e oera"" e:perien$e
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ea$! %e"ier& an% $omman% a !ig!er pri$e premi#m in $ontrast. remi#m
ospita"s Mar+et t!emse"es in ario#s possib"e a&s, !i$! $ome o#t as
brea+t!ro#g!s.
9!e Mar+eting Management )or Maternit& ospita" s!ae ta+en a ma*or
"eap toar%s estab"is!ing Internationa" Stan%ar%s an% rea$!ing o#t to
t!eir spe$i)i$ target $#stomers t!ro#g! igita" Mar+eting, Mass
Mar+eting, t!ro#g! ?or% o) Mo#t! o) t!eir S#per app& -#stomers.
CONTENTS
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-!apter I
Intro%#$tion
-!apter IIb*e$ties o) t!e St#%&
-!apter> III
Resear$! Met!o%o"og&
-!apter> I@
in%ings an% Interpretation
-!apter> @-on$"#sion
-!apter> @I
(imitation
Appen%i:
a. 'ibi#&rap$*b. 0uesti#nnaire
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CHAPTER I
INTRODUCTION
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INTRODUCTION
9!e present st#%& is an attempt to $on%#$t a s#re& on Mar+eting
Management in remi#m Maternit& ospita"s in &%eraba%.
4:pe$ting $o#p"es !ae t!eir on $!oi$es an% t!e& be"iee in $ertain
bran%s B!ospita"s !i$! o#"% ma+e t!eir e:perien$e a memorab"e one.
9o%a& t!e )ami"ies !ae be$ome N#$"ear to a "arge e:tent an% most"&
ea$! )ami"& pre)ers to !ae on"& one or to $!i"%ren. 9!is ma+es t!e
e:pe$ting $o#p"es ma+e t!eir $!oi$e it! great $are, !i$! is obio#s"&
b#n%"e% it! "ot o) emotions.
-#stomers are more a"#e $ons$io#s t!ese %a&s an% to be a!ea% in t!e
ra$e amongst $ompetitors, $ompanies !ae to $onstant"& an%
$ontin#o#s"& remain in to#$! it! its $#stomers an% $onsistent"& tr& to
e:$ee% t!e e:pe$tations o) $#stomers b& "a#n$!ing ne an% mo%i)ie%
seri$es.
9!e ran% p"a& an important ro"e in b#i"%ing t!e )ort#nes o) a $ompan&
an% on$e a $#stomer is !app& an% satis)ie% it! one parti$#"ar bran% t!e&are er& "i+e"& to s!are t!eir moment o) tr#t!s it! t!eir )rien%s, )ami"&
members an% re"aties !i$! ma+es a positie image o) t!e $ompan& an%
b#i"% a "arger $#stomer base an% t!#s sai"s t!e $ompan& t!ro#g! to t!e
top position in t!e Mar+et.
9!ere)ore, $reating a bran% an% a%opting a ran%>p#s! strateg& ma& be a
+e& s#$$ess )a$tor.
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CHAPTER II
OBJECTIVES OF THE STUDY
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OBJECTIVES OF THE STUDY
T# en$an/e t$e (n#+ed&e ab#ut Premium Maternit*
H#spitas and t$eir Mar(etin& Mana&ement
T# "nd #ut reas#n be$ind p#puarit* #! Premium
Maternit* H#spitas
T# "nd #ut 1ari#us Mar(etin& Mana&ement
Te/$ni%ues ad#pted
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CHAPTER III
RESEARCH METHODLOGY
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RESEARCH METHODLOGY
Resear$! in $ommon par"an$e re)ers to +no"e%ge. ne $an a"so %e)ine
Resear$! as a s$ienti)i$ an% s&stemati$ sear$! )or pertinent in)ormation
on a spe$i)i$ topi$.
Resear$! Met!o%o"og& is $on$erne% it! t!e pro$e%#re )o""oe% to
a$$omp"is! t!e tas+.
METHOD FOR COLLECTION OF DATA
Se$on%ar& ata as $o""e$te% it! t!e e"p o) :&C emp"o&ees, ebsite,
!ea% o))i$e, et$.
rimar& ata/ D#estionnaire as #se% )or Resear$! st#%& as se")>
%ee"ope%.
ata -o""e$tion )rom Seri$e roi%ers an% -#stomers
DATA PROCESSING
DATA ANALYSIS TO REACH CONCLUSION
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RESEARCH PROCESS
R4S4AR- 4SI'N
S4-NARY A9ARIMARY A9A
A9A -((4-9IN
A9A ANA(YSIS E IN94RR49A9IN
R4S4AR- R4R9
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RESEARCH DESIGN
9!e irst Stage o) Mar+eting Resear$! $a""s )or %ee"oping most e))i$ient
p"an )or getting nee% to +no t!e $ost o) t!e resear$! p"an be)ore
approing it. esign resear$! approa$!es instr#ment an% samp"ing p"an.
A9A SUR-4
9!e resear$! $an gat!er rimar& an% Se$on%ar& ata bot!.
RIMARY A9A
rimar& ata gat!ere% )or spe$i)i$ p#rpose or )or a spe$i)i$ resear$!
pro*e$t. It is er& important to +no t!at !en t!e nee%e% %ata are
ina$$#rate or #nre"iab"e t!e resear$!er i"" !ae to $o""e$t primar& %ata.
Most Mar+eting Resear$! pro*e$t ino"es some rimar& ata $o""e$tion.
S4-NARY A9A
Se$on%ar& %ata are %ata t!at ere $o""e$te% )or ot!er pr#pose an% a"rea%&
e:ist some!ere.
Resear$!er #s#a""& starts t!eir inestigation b& Se$on%ar& ata to see
!et!er t!eir prob"em $an be part"& or !o""& so"e% it!o#t $o""e$tion
o) $ost"& rimar& %ata.
In t!is ro*e$t I !ae $o""e$te% bot! rimar& an% Se$on%ar& ata.
rimar& ata/ D#estionnarie as #se% )or resear$! st#%& as se")
%ee"ope%. ata as $o""e$te% )rom t!e Seri$e roi%ers an% -#stomers
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an% as "ater pro$esse% an% ana"&Ce% to rea$! $on$"#sion, $o""e$ting %ata
t!ro#g! s#re&.
Se$on%ar& ata/ Se$on%ar& ata as $o""e$te% it! t!e !e"p o)
emp"o&ees o) :&C, )rom ebsite, )rom ea% ))i$e in &%eraba% et$
)rom internet an% boo+s.
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MARKETING RESEARCH
9!e resear$! as $on%#$te% at :&C in &%eraba%.
Resear$! approa$!es/
2#/us Gr#ups
Sur)e* Resear/$
'e$a)i#ra ata
Resear$! Instr#ments/
In m& resear$! I !ae #se% on"& D#estionnaire as instr#ment )or
$o""e$ting primar& %ata.
F&C is a #nit o) irt!p"a$e ea"t!$are riate (imite% is a priate "imite%
$ompan&, in$orporate% on 2n% September, 2011 to r#n, on, manage, an%
a%minister remi#m maternit& seri$es an% opene% its %oor to e:ten% its
seri$es in G#"& 2013,. 9!e $ompan& !as been s#$$ess)#""& r#nning
operations at its )irst )a$i"it& at Roa% No. 2, an*ara i""s, &%eraba%
sin$e 2013 an% !as itnesse% a great response to t!e $on$ept )rom t!e
mar+et, in$"#%ing being ran+e% as t!e H1 !ospita" )or '&ne$o"og& in
&%eraba% in 2015.
9!e $ompan& is groing at a rapi% pa$e it! a reen#e rea"iCation o)
aro#n% R#pees 10 -rore per ann#m. An% is e:perien$ing a pea+ in its
$#stomers response t!ro#g! ario#s Mar+eting e))orts oer t!e "ast to
&ears sin$e opening it is no s#$$ess)#""& rea$!ing o#t to its ni$!e
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$#stomer segment. resent"&, t!e& !ae an o$$#pan$& per$entage o) oer
50 it! a mont!"& reen#e generation o) appro:imate"& R#pees ne
-rore i)t& (a+!.
F&C !as a"so b#i"t #p its potentia" in terms o) '&ne$ s#rgeries it! er&
!ig! %egree o) -#stomer Satis)a$tion. A$$or%ing to Ms. Ke&a, Sr. @i$e
resi%ent -#stomer 4ngagement, t!e )ami"ies !o !ae a"rea%& !a%
babies it! :&C t!e& $o#"% %ee"op great "ee" o) re"ian$e on t!e %o$tors
it! t!eir past e:perien$es
An% !o ere e:p"oring )or simi"ar seri$es in $"ini$a" $are an% non
$"ini$a" $are )or t!eir moms, a#nts, sisters, )rien%s et$. $ame ba$+ to :&C.
'ra%#a""& b#i"%ing #p t!e n#mbers )or '&ne$ S#rgeries, it !as be$ome
one o) t!e most pre)erre% $enters )or s#rgeries in t!e $it& it! its D#a"it&,
-"ass an% -ommitment.
S!e a"so a%%s t!at Inesting in a )a$i"it& it! t!e ambien$e an% $om)orts
$ompare% to some o) t!e best !ote"s is *#st t!e )irst step. 9!e most
important ingre%ient in %e"iering a great $#stomer e:perien$e is o#r
peop"e. n t!e $"ini$a" )ront, e !ire gen#ine"& )rien%"& peop"e !o a"so
!appen to be great $"ini$ians an% on t!e management )ront, e re$r#it
)rom in%#stries t!at are a!ea% o) !ea"t!$are in terms o) seri$e ;#a"it&
an% $#stomer engagement.
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MARKETING TEAM
F&C !as an a$tie team $omprising o) ent!#siasti$, empat!eti$ Mar+eting
pro)essiona"s. ?it! one o) t!e "argest Mar+eting teams o) aro#n% 10
members ea$! !aing spe$i)i$ ro"e an% responsibi"ities to rea$! o#t to
-#stomers in ario#s a&s.
Mar+eting Management ino"es managing a team o) !ig!"& $!arge%
in%ii%#a"s !o or+ in s&n$ to get t!e best o#t )or t!e team. 9!ese
in%ii%#a"s are er& smart"& pai% a"ong it! "ot o) in$enties an% bene)its
atta$!e% to t!eir a$!ieement as in%ii%#a"s per)orming in team.
Mar+eting 9eam is !ea%e% b& t!e @i$e resi%ent o) -#stomer
4ngagement an% !as to e"">e:perien$e% Mar+eting Managers e:e$#te
t!e entire p"an o) Mar+eting )or t!e ospita".
4a$! o) t!ese Mar+eting Managers !ae a team o) J Mar+eting
4:e$#ties !o +eep t!e pa$e o) t!e Mar+eting a$tiities going 2J7 on a
%ai"& basis it!o#t )ai".
4a$! member $onne$ts it! prospe$t, e:isting an% o"% $#stomers o) t!e
!ospita" an% pro)essiona""& !its a $as#a" $!at o) t!eir e"">being an% in
$ase, t!e& re;#ire an& sort o) !e"p !ere ospita" $an
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MARKETING BUDGET
Mar+eting #%get is %esigne% base% on t!e +in% o) Mar+eting A$tiities
are p"anne% b& t!e $ompan& in t!e e))ort to $reate ran% aareness an%
ran% Image o) t!e $ompan&.
A $ompan& spen%s a !an%some portion
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9!e ma*or Mar+eting Management A$tiities ino"es t!e )o""oing at
:&C. ne !as to #se t!ese in t!e rig!t mi: to get t!e ma:im#m o#tp#t an%
most )aorab"e res#"ts o#t o) t!e Mar+eting A$tiities !i$! eent#a""&
o#"% get more #siness an% s!o t!e %ire$tion in !i$! t!e #siness is
progressing.
9!ere are ario#s on"ine p"at)orms !i$! F&C #ses )or t!e rig!t
ino"ement o) Mar+eting team it! t!e $#stomers an% a )e e:amp"es
are ipe%rie.$om, +"ip)o"io.$om, en%.$om, ;#i+boo+s.$om et$.
4a$! o) t!ese ebsites $arr& a spe$i)i$ tas+ in -#stomer 4ngagement,
!i$! gies t!em an e%ge oer ot!er Mar+et p"a&ers s#$! as Rainbo
ospita"s, Mot!er!oo% ospita" et$.
A patient is $"ose"& )o""oe% %#ring t!e entire L mont!s o) !er pregnan$&.
9!e initia" stage is o) pre>$on$eption !erein t!e appre!ensions o) being
pregnant an% being ne parents are ta+en $are o) it! o$tors $o#nse"ing
an% a%i$e.
An% on$e a $o#p"e gets a 'oo% Nes t!at t!e& are e:pe$ting t!en t!eentire pro$ess o) g#i%ing t!em t!ro#g! to t!e rig!t se"e$tion o) o$tor, to
a"" +in%s o) Inestigations an% U"traso#n% s$ans are s$!e%#"e% an% reports
#p%ate% an% s!are% it! t!em on a persona" "ee".
In $ase o) an& ;#eries or %o#bts t!e Mar+eting team #p%ates t!eir stat#s
on t!e s&stem an% a $a"" is attempte% to get in to#$! it! t!e $#stomer
an% reso"e t!eir ;#er&.
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Mar+eting team +eeps t!em abo#t ario#s 4%#$ationa" Sessions )ree B
$!argeab"e being $on%#$te% at t!e premises o) :&C !i$! ansers man&
;#estions it!o#t een !aing t!o#g!t abo#t t!em. 9!ese sessions a"so
gies a sense o) be"ongingness to :&C.
?it! t!ese e))orts t!e Mar+eting team is a$t#a""& preparing to o))er t!e
-#stomers to boo+ t!eir %e"ier& at :&C in a%an$e m#$! prior to t!e
a$t#a" 4:pe$te% e"ier& ate.
A ea" is $reate%, one )or ea$! $#stomer an% base% on t!e progress o) t!e
%is$#ssion it is $ontin#o#s"& #p%ate% it! Mar+eting team6s $omments.
As Mar+eting team gains $on)i%en$e in t!e $#stomer an% so %oes t!e
$#stomer. 4it!er t!e %ea" is ?N or (S9.
oo+ing !e"ps :&C management to get t!e )airer i%ea on t!e n#mber o)
e"ieries an% t!e %ire$tion in !i$! t!e Management nee%s to ro#te t!e
Mar+eting 4))orts toar%s )#")i""ment o) its #siness 'oa"s.
n$e a -#stomer !as $on)irme% t!eir boo+ing, t!e Mar+eting 9eam
a#tomati$a""& starts t!e ba$+>en% preparation o) t!e s#rprises !i$! t!e
ospita" is p"anning )or t!eir %e"ier&.In $ase )or an& reason i) a $#stomer %e$i%es to not %e"ier at :&C, a proper
)o""o>#p is ma%e to #n%erstan% t!e s!ort)a"" in seri$es or an& ot!er
reason. 9!e Mar+eting team tries to not "et go an& -#stomer o#t o) :&C.
robab"&, t!is is t!e reason )or S#$$ess o) :&C, !i$! a"a&s t!ries
toar%s its $ommitment )or t!e -#stomers/
a. Onine Mar(etin& +it$ G##&e Ad+#rds
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b. S#/ia Media/. 3#mpan* +ebsited. Edu/ati#na Sessi#ns and S$arin& 3#aterase. Ad)ert#rias
ONLINE MARKETING WITH GOOGLE ADWORDS
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Google AdWords is an online advertising service that enables
advertisers to compete to display briefadvertising copy to web
users, based in part on keywords, predefined by the advertisers,
that might link the copy to the content of web pages shown to
users. Web pages from Google and from partner websites are
designed to allow Google to select and display this advertising
copy. Advertisers pay when users divert their browsing to seek
more information about the copy displayed, and partner websites
receive a portion of the income they generate.
'oog"e !as opene% ne !oriCon in t!e )ie"% o) Mar+eting. 4er&
$ompan& $an opt )or t!e seri$es an% pa& on"& )or t!e n#mber o) $"i$+s
t!e& a$t#a"iCe. 9!is !as ma%e a%ertising er& $ost e))e$tie.
F&C !as bo#g!t $ertain sear$! or%s )rom 'oog"e an% in $ase an& bo%&
ne $#stomer t&pes t!ose or%s s#$! as pregnan$&, %e"ier&, premi#m
maternit& et$. t!en :&C appears on t!e top o) t!e "ist. An% -#stomers !o
$"i$+ on t!e a%s get to :&C "an%ing page an% t!e& $an )i"" in t!e %etai"s in
s!ort so t!at t!e Mar+eting team $an get in to#$! it! t!em at t!e
ear"iest.
SOCIAL MEDIA MARKETING
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Social media marketing programs usually center on efforts to
create content that attracts attention and encourages readers to
share it across theirSocial Networks. The resulting electronic word
of mouth (eWoM) refers to any statement consumers share via the
Internet (e.g., web sites, social networks, instant messages, news
feeds) about an event, product, service, brand or company.When
the underlying message spreads from user to user and presumably
resonates because it appears to come from a trusted, third-party
source, as opposed to the brand or company itself.
Facebook and twitter are most famous of the active social
platforms which connects personal and professional front for any
individual or company. Fair reviews of any product or sevice or
services are well accepted in the circle and groups of people.
F&C !as a %e%i$ate% page on a$eboo+, !i$! t!e& +eep "ie an% #p%ate%
it! in)ormations, #p$oming eents an% sessions at :&C.
-#stomers post t!eir $omments an% reies on t!eir e:perien$es on t!e
page. -#stomers !o post t!eir ;#eries on t!e page o) :&C get
t!eir ;#eries ansere% b& t!e Mar+eting team.
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COMPANY WEBSITE
Xyz has a beautifully designed website which is very user friendly
and convenient to read through. The virtual guided tour is one of
the main features of the websites where any customer can see the
entire maternity centre at the click of a mouse. Customers can
have full information about the company and Doctors information.
EDUCATIONAL SESSIONS AND SHARING COLLATERAL
Xyz is committed to educating customers on a regular basis. It also
ensures that healthy habits and health tips are offered to the
customers. There are various Neverheardbefore kind of session
which !yz conducts involving not only the e!pecting couple but theentire family together.
"oga# $amazze# Nu %orn handling# &azz session for pregnant
ladies are few e!amples of the sessions conducted by !yz.
There are creatively designed collaterals with proper balance offun# information and education for the customers.
ADVERTORIALS
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'n adertoria!is an article that appears to be editorial but is
actually paid content that is written to promote a product or
service. The word is an amalgam of advertisement and editorial.
Ad)ert#rias are nati)e ads +it$ a sin&e purp#se4 &ettin&
spe/i"/ a/ti#n !r#m t$e reader.
T$is /#ud be d#natin& t# a /ause, d#+n#adin& a P2,
subs/ribin& t# an emai ne+setter, )isitin& a st#re, #r
bu*in& a pr#du/t.
An e5e/ti)e ad)ert#ria &rips t$e reader and eads $er t#
t$e #&i/a /#n/usi#n 6 p#intin& $er, in )er* spe/i"/
an&ua&e, t# +$at t# d# ne7t. T$is is t$e /a t# a/ti#n.
Ad)ert#rias /#me in a s$apes and si-es.
T$e* /#ud be ists #r &uides
T$e* /#ud be )ide#s #r print arti/es
T$e* /#ud be #ne pa&e #r si7
Re&ardess #! t$e !#rmat #r medium, $#+e)er, m#st te a
st#r*.
8*- d#es as# spend in Ad)ert#rias, and tries t# rea/$ t$e
masses +$erein its presen/e is !et. T$e Ad)ert#rias are
)er* taste!u* d#ne in)#)in& #t #! /reati)e +#r( t# $a)e
anti/ipated rea/ti#n !r#m t$e /ust#mers.
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CHAPTER IV
FINDINGS & INTERPRETATION
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9:;
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>=;
?=;
Do you think the Birthplace Ads are relevant?
1er* A//urate A//urate 1a&ue
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:?;
?@;
?
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B=;
?=;
>;?;
Do you think promises made by Marketing team were fullled?
A #! t$em M#st #! t$em
2e+ #! t$em Pr#mises +ere n#t Kept
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C=;
C;A;
Would you choose the Birthplace for your net baby?
D#ud #)e t# /#me ba/( Ma* be N#
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:C;?
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:=;
@=;
=;
Were ante"natal classes helpful?
1er* Hep!u G##d N#t t$at Great
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B:;
?=;
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C=;
C;A;
How likely are you to recommend the Birthplace to your friends and relatives?
1er* Li(e* 3anEt Sa* Uni(e*
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CHAPTER- V
CONCLUSION
CONCLUSION
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#ring t!is pro*e$t I )o#n% t!at Mar+eting Resear$! is not an eas& tas+. It
re;#ires !ar% or+ an% proper g#i%an$e at eer& step.
I !ae )o#n% in m& resear$! t!at t!e on"ine mar+eting is one o) t!e most
re"iab"e, )ast, an% er& targete% te$!ni;#es o) Mar+eting.
-#stomers )ee" $om)ortab"e ta"+ing an% isiting t!e Maternit& ospita",
!i$! o))ers persona" attention an% treats t!eir $on$ern as #ni;#e.
Mar+eting team s!o#"% a"a&s !ae a $onne$t it! eer& $#stomer or
prospe$tie $#stomer so t!at t!e& $an be sere% an& time.
))ering is %is$o#nt or some goo%ies as a S#rprise a"a&s a%%s a"#e to
t!e re"ations!ip it! $#stomers.
So$ia" Me%ia s#$! as a$eboo+ et$. p"a&s an important ro"e in Mar+eting
Management )or a Maternit& ospita".
remi#m Maternit& ospita"s )o$#ses on appier aspe$t o) $"ini$a"
%e"ier& ma+ing it a Go&o#s e:perien$e )or entire )ami"& it! its
e:$"#sie, s#per $"ean an% e"">maintaine% )a$i"it&.
9!ere is an immense s$ope o) #siness )or remi#m Maternit& ospita"
as prime )o$#s o) peop"e remains on e:perien$ing est -are at an& een
i) it $omes it! s"ig!t premi#m.
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CHAPTER- VI
LIMITATIONS
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LIMITATIONS
. T$e Resear/$ is /arried #ut #n /ust#mers,
emp#*ees et/ +$# are $uman bein&s +$# tend t#
be$a)e arti"/ia* +$en t$e* (n#+ t$at t$e* are
bein& #bser)ed.
?. SubFe/ti)it* is t$e main imitati#n #! t$e stud*. It is
)er* di/ut t# )eri!* t$e resear/$ resuts.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
I !ae bene)ite% )rom s$ores o) boo+s an% art$"es, )or t!e p#rpose o)
preparing t!is pro*e$treport. 9!e "ist o) boo+s, perio%i$a"s an% ebsites
#se% )or t!e p#rpose are mentione% as be"o/
KS/
Mar(etin& Mana&ement b* P$iip K#ter Resear/$ Met$#d##&* b* Panneearse)um
R44R4N-4S
. $ttp4ar/$i)e."nan/iae7press./#mne+s*#un&ri/$india&i)esbirt$t#materna/areb#uti%ues?9:=:
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