project b proposal
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SPILLLEAK
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ANNE RAYNOR | PROJECT B | IGTM 715
CONCEPT
For months now, the United States has been captivated by one of the worst environmental disasters in our nation’s history. The BP oil spill in the Gulf of Mexico has wreaked havoc on wildlife, threatened the livelihood of coastal communities and drawn much-needed attention to corporate responsibility. Even though the leak has finally been fixed, there is no doubt that the effects of the spill will carry on far into the future.
For the second project, I plan to design an interactive infographic. The site will not only attempt to display the details of the spill in a clear fashion but will also serve as a call to action to oppose offshore drilling and demand more corporate responsibility. TARGET AUDIENCE
males and females, ages 18 - 30 | not avid news readers, but are looking to get information quickly and clearly | environmentally-conscious, specifically interested in ocean conservation | technology savvy | politically active
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ANNE RAYNOR | PROJECT B | IGTM 715
RATIONALE
The site will aimed towards younger viewers who are interested in the oil spill, but want to get their facts in one place. The design of the site will allow them to interact with the information, rather than just read it.
Visually, the site will have a clean, informative look. While this may seem contrary to the subject matter, it will allow the information to be accessed easily. Vector graphics, maps, and charts will be used throughout the site.
While the site must maintain a serious tone because of the severity of the issue, I also want it to have a friendly attitude to appeal to the younger generation.
TONE & APPEARANCE
serious and informative tone, but infused with an “approachable” attitude | navigation elements are experimental but not confusing | vector based graphics, maps and graphs | inspires and encourages action
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ANNE RAYNOR | PROJECT B | IGTM 715
SKETCHES
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ANNE RAYNOR | PROJECT B | IGTM 715
SKETCHES
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ANNE RAYNOR | PROJECT B | IGTM 715
SITE MAPHOME PAGE
ABOUT THE SPILL RESOURCESGET INVOLVEDEFFECTS
LINKS TO: - VIDEOS - NON-PROFITS - EXTERNAL SITES
SPEAK OUT VOLUNTEER OPPORTUNITIESDONATE TO THE CAUSE
WILDLIFECOASTAL COMMUNITIESTOURISMCORPORATE RESPONSIBILITY
RECENT NEWSPAST PRESSTIME LINEBP’s ROLE
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ANNE RAYNOR | PROJECT B | IGTM 715
INSPIRATION
GOOD MAGAZINE INFOGRAPHICShttp://awesome.good.is/transparency/web/1003/seafood/flat.html
CBS INTERACTIVE INFOGRAPHICShttp://www.cbs.nl/en-GB/menu/publicaties/web-publicaties/interactief/default.htm
THE EVOLUTION OF PRIVACY ON FACEBOOKhttp://mattmckeon.com/facebook-privacy/
NYTIMES MET MUSUEM INFOGRAPHIChttp://www.nytimes.com/2007/04/19/arts/20070419_MET_GRAPHIC.html?_r=1
AMMAP.COMhttp://www.ammap.com/
THE ECONOMIST - OIL SPILL ARTICLEGOOD MAGAZINE INFOGRAPHICShttp://www.economist.com/node/16059948?story_id=16059948
PLANET GREEN.COMhttp://planetgreen.discovery.com/tech-transport/gulfofmexico-oilspill-whatwhenwhere-whatyou-cando.html
CLEAN OCEAN ACTIONhttp://www.cleanoceanaction.org/index.php?id=420
NYTIMES MET MUSUEM INFOGRAPHIChttp://www.nytimes.com/2007/04/19/arts/20070419_MET_GRAPHIC.html?_r=1
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ANNE RAYNOR | PROJECT B | IGTM 715
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ANNE RAYNOR | PROJECT B | IGTM 715
TYPEFACESHEADLINE: Serifa BoldBODY: Univers Condensed
HEADLINE: Caecilia BoldBODY: Helvetica Regular
HEADLINE: Officina Serif BoldBODY: Officina Sans Book
HEADLINE: Frutiger BlackBODY: Avenir Book
HEADLINE: Bodoni BoldBODY: Helvetica Regular
HEADLINE: Bell Gothic BlackBODY: Univers Light Condensed
HEADLINE: Eurostile DemiBODY: Univers Light
HEADLINE: Avant Garde Bold CondensedBODY: Avenir Book
HEADLINE: Letter Gothic BoldBODY: Univers Light
HEADLINE: Officina Serif BoldBODY: Letter Gothic Bold
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ANNE RAYNOR | PROJECT B | IGTM 715
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ANNE RAYNOR | PROJECT B | IGTM 715
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