product development - from vision to execution

Product development

Vision > strategy > execution

Initial searchscattered ideas

VisionOne united idea

StrategyJump?

StrategyCatapult?

StrategyFly?

StrategyNew path + new machine

ExecutionHow do we build this?

ProductThe engine that will make us fly

Product

How do we enhance the machine to grow better?

We look at:What users do, like and request

1. We build something 2. Measure the effect3. And get wiser about what to build

Product development

1. What to do?Based on company strategy, user behavior and requests.

2. Define problemWhat is the basic problem? To whom? And how do we know it when it’s solved?

3. Suggest, test and iterate conceptHow do we solve the problem?

4. Design, prototype and codeHow do we implement the solution?

5. Ship itPublish and spread the word!.

6. EvaluateDid it solve the problem?

Process: Build - Measure - Get wiser

Let’s do it!

Jesper VestergaardProduct Director & Co-founder at Conferizejv@conferize.com twitter.com/jespervegaIcon credits: Ben Cunningham, Jakub Ukrop , Jason Peters and Oleg Frolov from The Noun Project