producing professional web videos

Web Video for BloggersWeb Video for Bloggers

Atlanta Bloggers MeetUpAtlanta Bloggers MeetUp

@urbanreporter @urbanreporter @visualeyemedia@visualeyemedia

Amani ChannelAmani Channel

About Amani About Amani ChannelChannel

•Worked in news from ‘97-’08Worked in news from ‘97-’08•Award-winning video producerAward-winning video producer•Vlogger – My Urban ReportVlogger – My Urban Report•Community ManagerCommunity Manager•Teacher/SpeakerTeacher/Speaker

Keys to Video Keys to Video ProductionProduction

•Art of Visual StorytellingArt of Visual Storytelling•Beginning - Middle - EndBeginning - Middle - End•Compelling/EmotionCompelling/Emotion•Strong VisualsStrong Visuals•AudioAudio

Developing Your Developing Your Video Video

•Pre-production - PlanningPre-production - Planning•Production - Shoot Production - Shoot •Post-production – EditPost-production – Edit

Pre-Production Pre-Production

•Treatment (outline of Treatment (outline of concept/needs)concept/needs)•Script/Shot SheetScript/Shot Sheet•Identify Location/TalentIdentify Location/Talent

Production Production

•LightsLights•CameraCamera•ActionAction

Post-Production Post-Production

•EditingEditing•Graphics/Lower Graphics/Lower ThirdsThirds•NarrationNarration•MusicMusic•Color CorrectionColor Correction•Audio MixAudio Mix

Creating Your Vlog Creating Your Vlog

•Why Produce It?Why Produce It?•What is Your Niche?What is Your Niche?•What Information?What Information?•What’s Your Expertise?What’s Your Expertise?•How Much Time? How Much Time?

Video Cameras Video Cameras

•Pocket Camera – (Kodak Zi8)Pocket Camera – (Kodak Zi8)•Consumer Camcorder (Canon Consumer Camcorder (Canon Vixia)Vixia)•Prosumer CamerasProsumer Cameras*Mic Input *Mic Input

Shooting Basics Shooting Basics

•Camera/Mic/TripodCamera/Mic/Tripod•Watch LightingWatch Lighting•Rule of ThirdsRule of Thirds•Wide/Medium/Tight Wide/Medium/Tight •Frame shot – Record - Hold for 10 Frame shot – Record - Hold for 10 SecsSecs

On Camera Swagger On Camera Swagger

•Be YourselfBe Yourself•Practice, Practice, PracticePractice, Practice, Practice•Do it in One TakeDo it in One Take•Keep it SimpleKeep it Simple•Avoid Stripes – Colors are BestAvoid Stripes – Colors are Best•Maintain Camera Eye Contact Maintain Camera Eye Contact

Congratulations! You Congratulations! You Recorded a VideoRecorded a Video

Now What? Now What?

•Upload Raw VideoUpload Raw Video•Edit ItEdit It•Windows Movie MakerWindows Movie Maker•iMovieiMovie•Pinnacle - Adobe Premier -FCPPinnacle - Adobe Premier -FCP

CompressionCompression

•MPegstream Clip MPegstream Clip (www.squared5.co(www.squared5.com)m)

Upload to the WebUpload to the Web

.mov, .wmv, .mpeg.mov, .wmv, .mpeg44YouTubeYouTubeBlip.tvBlip.tvVimeoVimeoRevverRevverVeohVeoh

Web Video for BloggersWeb Video for Bloggers

Atlanta Bloggers MeetUpAtlanta Bloggers MeetUp

@urbanreporter @urbanreporter @visualeyemedia@visualeyemedia

Amani ChannelAmani Channel