private brand ppt
Post on 30-Oct-2014
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Products offered by a retailer under their own name in competition with branded goods.
What is private brand in supermarket?
What’s the impression of Chinese products to you?
Starting question
They are all MADE IN CHINA
They are all MADE IN CHINA
The quality of products significantly depends on the
force of regulation!
High cost of quality control is a key
reason!
Reason 1
Lack of experience in brands establishment and quality control.
Lack of patience.
Reason 2
Select wrong market position & vicious circle
Reason 3
Low price
strategy
Reduce the cost
Poor quality
Poor customer impressi
on
weak product
reputation
High cost of quality control Lack of experience in brands establishment
and quality control. Lack of patience. Select wrong market position & vicious circle
conclusions
Thank you
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