primark lookbook spring 14

Hello,

Welcome to our round up of the key looks for the season ahead from Primark. A look at spring through our eyes, highlighting the best

bits from our new collection.

For womenswear, spring is a medley of graphic prints and sugar-sweet palettes, dreamy fabrics and futuristic finishes. Every silhouette

is catered for within the trends – from the waspish, voluminous skirts in Modern Couture, to the sharp, utility inspired tailoring in Sandstorm.

Prints are huge for Primark, ranging from nostalgic My Little Pony stamps in Dream Punk to heady kaleidoscope tiling in Hip Trip. The preppy,

athletic styling in Bubblegum High adds a retro take on casualwear whilst the rose tinted trend Polaroid Nostalgia is a pretty girl’s dream with it’s floaty dresses and faded florals. As for the accessories, well just

flip to the middle of this book for a glimpse of what we have in store for the season ahead…

Sportswear is a huge inspiration for menswear this spring, with hi- performance fabrics in Sports Odyssey, retro team colours in Prep Pop,

and relaxed, loose silhouettes in Downtown Bauhaus referencing athleticism throughout. Prints are core to the collection and are best clashed, with animal, camo, Batik and Hawaiian floral prints showing prominence in

Seattle Skate, Cyber Surf and Inter City Safari. A serious focus on suiting for spring sees fresh palettes, smart prints and revised, closer cuts

implemented for the new season. Skinny suits are key, specifically contoured to fit all shapes and finished in vibrant tonic fabrics for a luxe sheen. Tailoring details include polka dot pocket squares, satin lapels and

contrasting buttons for a subtle nod to the heritage trend.

So there’s spring in a nutshell for you, we hope you enjoy.

Love Primark

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